Social Media vs. Broadcast Media
How to get your business to be a part of a social media stream. … Continue readingSocial Media vs. Broadcast Media
Category: Content Management
Syndicated Content versus Influencer Marketing
Whose logo is clickable in the news feed? … Continue readingSyndicated Content versus Influencer Marketing
Threshold of Procrastination
The compelling reason to act now occurs when the pain level exceeds the threshold of procrastination. … Continue readingThreshold of Procrastination
Messaging Optimization
I can calculate my odds that my message will be viewed by you on your smartphone rather easily. At this very moment there exist trillions of possibilities. Those possibilities are published messages available to you
Managed Service Provider
These are the typical services we provide when you hire us to manage your social media on your behalf: Manage social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the
Personal and Mass Media Merge
Just yesterday, I could with great certainty predict the odds of your brain filter receiving my message. The messenger (email, television, voice mail, radio, text, mail, magazine, newspaper, brochure, billboard, etc.) would deliver my message
Top 7 Production Mistakes (Part 2)
As we learned in Part 1, content has a beginning, an end, and an afterlife. Digital content is conceived in an expression of a human mind(s). This mental expression is called a concept. In order for
The AfterLife (Part 6 of 6)
Do you believe in ghosts? Why is seeing one so rare? Why are most ghosts spotted by children? I have answers. Let’s answer the latter first. Why children moreso than adults? Upon arriving in adulthood, you
6 Major Life Events (Part 1)
Content Lifecycle Management is the art and science of managing the lifecycle of digital content from conception to the afterlife. Digital content has 6 major life “events”. As with all living things, content has a
That bitch! She didn’t read it!
The 1% rule states that the number of people who create content within an “online community”is only 1%. The 1:9:90 rule states that 1% create content, 9% engage with said created and 90% “lurk” or voyeur