Business Transformation
John Rector provides expert advice on business, success, and tech in the digital economy. His hourly rate is $60. Schedule your appointment. Talk with John in his office, phone or your location. Pay afterward using
Category: education
Facebook sells your attention NOT your data!
Facebook and Google compete for your attention. They create and manage experiences to capture and hold your attention. They sell your attention, not your data. They collect and use data about you as input to
Continue readingFacebook sells your attention NOT your data!
AI and Human Attention: Judgement
Human Judgement is where AI and Human Attention will meet to create new value systems. … Continue readingAI and Human Attention: Judgement
Social Media vs. Broadcast Media
How to get your business to be a part of a social media stream. … Continue readingSocial Media vs. Broadcast Media
Tiny Budgets
The End of the Agency … Continue readingTiny Budgets
Scripting vs. Scheduling
The secret to high performing social media posts … Continue readingScripting vs. Scheduling
For You Magazine
Why Fortune Magazine is owned by a Thai businessman. … Continue readingFor You Magazine
4 States of Human Attention
Your spouse, children, boss and clients prefer you to interact with them in the PAST TENSE. “I paid rent”. “I took Sarah to school”. “I completed your website”. “I closed those 3 deals”. In order
How Social Media Differs
Did you see Instagram today? Said no one ever. Right now, at this very moment, over one billion humans are having a social media experience. No two are the same. With all other mass media
Personal Branding
Imagine YOU are in the ultimate most popular massive multiplayer fully immersive experience available on the market. Congratulations! Very few are so lucky to be human in 2018. It’s the most interesting time to be alive.