Content Lifecycle Management is the art and science of managing the lifecycle of digital content from conception to the afterlife. Digital content has 6 major life “events”. As with all living things, content has a beginning and an end. That lifespan can be measured in picoseconds (0.000 000 000 001) or in geological time scales (1,000,000,000,000). 99.999999% of everything you’ve ever known or imagined is less than 0.000000000000000000000001% of what actually exist. Every SECOND 10,000 photos are uploaded to JUST Instagram. Today alone, over 100,000,000,000 content objects will be published to the internet. Your selfie swims in a vast ocean of selfies.

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The 6 Major Life Events for Digital Content:

  1. Conception

  2. Production

  3. Launch

  4. Growth

  5. Maturity

  6. Afterlife

Of the 100,000,000,000 digital content objects that are successfully launched today, over 1,000,000,000,000 were ABORTED. 1 TRILLION abortions PER DAY. Professional photographers are the largest demographic in this rampant abortion procedure. A genius photographer may abort 600 in a few hour session to give birth and rise to just one great child. That child has a singular purpose…to rise above the rest.  This child’s parents conceived, produced and launched this child with great purpose and intent. Many irresponsible parents (armed with a smartphone) conceive, produce, launch and raise children that TRULY should have been aborted.

Not all digital content is created equal.

There exist a COSMIC BACKGROUND RADIATION (CBR). If your digital content is unable to break through the CBR noise level, it is wasting valuable resources that should be reserved for the privileged children that have a real chance at life. Just because you got drunk and spread your aperture does not mean you should incubate this offspring in the Instagram Hospital for the unfortunate. Your disaster of an illegitimate child still requires as many zeroes and ones as the elite few children worth raising. Please keep your aperture closed or please abort before you press Next, Next, Share. Please do NOT put lipstick on this pig of an offspring using a filter either. 🙂

If your digital content has zero chance of breaking through the CBR noise level, ABORT!

To be continued…

Written by John Rector

His original works (videos, images and blog posts) are seen by millions of social media users daily. John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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