Messaging Optimization

I can calculate my odds that my message will be viewed by you on your smartphone rather easily. At this very moment there exist trillions of possibilities. Those possibilities are published messages available to you because of your privacy settings and the privacy settings of the message publisher. That publisher can be human or non-human. The probability that you will view my message can be calculated. I can increase or decrease my odds through my own actions regardless of your actions. You can increase or decrease my odds through your own actions regardless of my actions. A third party (typically non-human) can increase or decrease my odds in spite of either of our actions or desires.

possibilities smt

To increase my odds I need to:

  1. Take certain actions.
  2. Influence your decision-making behavior.
  3. Successfully negotiate with 3rd parties.


Things I can do to increase my odds:

  1. Publish a message worthy of your ATTENTION.
  2. Be respectful of your smartphone behavioral standards.
  3. Be considerate of your time.
  4. Operate within the 3rd party rules (that are always changing).
  5. Optimize for mutual exchange of value over a long time frame.


Author: John Rector

John Rector, a former IBM executive and co-founder of e2open, has an impressive portfolio of leadership roles across a range of companies and industries. In the realm of digital marketing, he has successfully led Social Media Target, ensuring its competitiveness in the ever-evolving digital landscape. He has also served operationally at Rainbow Packaging, focusing on the delivery of farm-fresh produce. John's creativity and vision for web technologies shine through at Bodaro and Palm ❤️, the latter being a graphic design studio founded in June 2023. He has also ventured into the education sector with Nextyrn, a tutoring startup that leverages AI for personalized learning experiences. His entrepreneurial spirit has also seen the founding of Potyn, an innovative project that uses AI to create bespoke art. The newest additions to his extensive portfolio include Nozeus, Infinia, Blacc Ink, and Maibly, further expanding his influence across various industries.

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