@Mention vs. #Hashtag
You have “mentioned” someone, someplace or something in the last 24 hours even if by accident (assuming you own a smartphone). A “mention” is a hypertext. A hypertext is a highlighted word phrase on your
Tag: social process designs
Personal and Mass Media Merge
Just yesterday, I could with great certainty predict the odds of your brain filter receiving my message. The messenger (email, television, voice mail, radio, text, mail, magazine, newspaper, brochure, billboard, etc.) would deliver my message
Twitter Business Solutions
Twitter is 10 years old today (March 21, 2016). Everyday 100,000,000 active users “tweet” 500,000,000 short messages (140 characters) with or without rich media attached. Here at Social Media Target, LLC, we use Twitter to
Project High Water Mark
I woke at the usual time (4:30 AM ET) on Saturday, March 7th, 2037 aboard the USS Gene.sis. The USS Gene.sis (nicknamed “THE’ Island” by the mainlanders) was originally conceptualized in 2014. Prior to the
uberPrint
Here’s how uberPrint works. WiFi printers in residential and commercial spaces can register their printers with an app called uberPrint. As YOU go about your busy busy lives far and near, you can PRINT a
Turning Customers into Directors
Customers are your customers for a reason. They buy from you for a reason. They might even want to help you be even more successful than you are already. How cool is that? Way cool!!!
ZERO CLICKS
The primary design objective of a “zero clicks” implementation is to achieve the desired outcome without any clicks (finger or mouse). For example, if the desired outcome is to never run out of toilet paper
Every click you make, I’ll be watching you :-)
I know every CLICK you make. I know the color of your daughter’s hair. I know if you are happy, sad or ignored. I know if you are pregnant. I know how much money you
Continue readingEvery click you make, I’ll be watching you 🙂
Design for Exceptions (DfX)
Exceptions are 20% of the transactions BUT 80% of the cost. When re-engineering a business process, design for the process exceptions (not the norms). Here’s a step-by-step roadmap on how you can #DfX: “We may
Socially Redesigned by John Rector
Mr. Rector is often spotted hanging out at the intersection of business process management (BPM) and social media. His BPM experiences with Samsung, Siemens, IBM, E2open, Semi, Panasonic and Nortel (to name a few) combined