The primary design objective of a “zero clicks” implementation is to achieve the desired outcome without any clicks (finger or mouse). For example, if the desired outcome is to never run out of toilet paper and this is accomplished without using your finger or mouse on your mobile device, computer or kiosk or credit card machine, then you have a zero-click system. If one click is involved (aka “approve”) then it is NOT a zero-click system.

Common occurrences of zero-click systems:

  1. Videos autoplay on your Facebook News Feed.
  2. Package arrives on the first Thursday of each month based on your monthly subscription service settings.
  3. Alexa turns on the lights via your voice command.
  4. A notification pops up on your iPhone reminding you of your 3:30 PM appointment.

Zero-click systems have a huge impact on buying behaviors. In 2014, Facebook was a non-player in the video market. Today they beat Youtube on multiple metrics. Why? Autoplay. How much purchasing power will Alexa have in the United States of America? How much power will we give her?

Author: John Rector

John Rector is a highly accomplished entrepreneur and consultant with a successful track record in multiple industries. He is a former IBM executive who co-founded the globally recognized companies e2open and Social Media Target. He is also a co-owner of Rainbow Packaging Corporation and the owner of Mind Media Group. John not only operates his own businesses, but also provides implementation services for other companies and teaches courses in art and AI at his Mt. Pleasant, SC office. He offers customized consulting services on an hourly or monthly basis and is available for in-person meetings at his Charleston, SC office, or over the phone. To schedule a consultation, simply purchase an hour of his time using the button on the "Pay Online" menu option.

4 thoughts on “ZERO CLICKS

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: