Turning Customers into Directors

Customer Service Support Assistance Service Help Guide ConceptCustomers are your customers for a reason. They buy from you for a reason. They might even want to help you be even more successful than you are already.  How cool is that?  Way cool!!!

So here’s how you turn customers into directors. . .

All customers are NOT created equal. Although WE (all of us) were designed to be in relationship with each other. Some birds flock together and others DO NOT. You will know your customers. They are standing right in front of you.

Transform energy or get the fuck out of the way: YOU either transform value for your customer or you are wasting THEIR time, energy and money! #FAIL. Customers need YOU. Currency is simply a means to regulate the mutual exchange of value.  if your customer has silk, build a silk road 🙂

Customers are RARELY correct!  The saying “Customers are always right” is bullshit!  Customers are rarely correct. If your customer is always right then they don’t need you. Serve them well. Teach them. HELP them. But DO NOT bow to them.

May I love you more – they (your loyal fans aka — customers) WANT (even DESIRE) to make you more successful than you are without them. It’s called “social culture”.  They want to help you!  YOU simply need to make that easy as pie:

  1. review process
  2. get offer process
  3. transaction process
  4. loyalty program process

and dear lord baby jesus – – – STOP ASKING FOR EMAIL addresses (unless they really want one). Digital natives HATE email!!!

Don’t be afraid to ask your customers to love you more. Be bold. Be brave. The secret to making your customers your directors is through the process of SHARING LOVE their way NOT yours. You must participate.  Tweeters TWEET! That’s what makes them a tweeter. Your Customer Relationship Management (CRM) software is outdated!

Don’t serve the masses, serve your loyal customers. Customers love you NOT because of you or your product or service (unless your product is soup). They love your brand because they RELATE to it! Relate to them. Pick your battles carefully.

Truly have fun with your customers!  Don’t pretend. Don’t look at your cash register.  Don’t worry about this quarter or this fiscal year or your quota. Have fun with your customers. Play golf. Play poker. Have lunch. Meet their spouse. Listen to their personal stories. Talk about their needs NOT yours.

Just hired my ** Employee of the Month! ** She also happens to be my best customer.  Customers are your Board of Directors! if you simply treat them as though they are YOUR BOSS, all else will fall into place (including your sales).

Be consistent. You are allowed bad days. You are allowed mistakes. Always do your best and BE CONSISTENT.


Love them and they will love you. #BrandLove

You can thank me later 🙂

Author: John Rector

John Rector is a highly accomplished entrepreneur and consultant with a successful track record in multiple industries. He is a former IBM executive who co-founded the globally recognized companies e2open and Social Media Target. He is also a co-owner of Rainbow Packaging Corporation and the owner of Mind Media Group. John not only operates his own businesses, but also provides implementation services for other companies and teaches courses in art and AI at his Mt. Pleasant, SC office. He offers customized consulting services on an hourly or monthly basis and is available for in-person meetings at his Charleston, SC office, or over the phone. To schedule a consultation, simply purchase an hour of his time using the button on the "Pay Online" menu option.

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