In 2019, 36,500,000,000,000 social media frames will be served by artificial intelligent software agents to 3,000,000,000 social media users. Your business has the opportunity to participate in one or more frames in 3 distinct areas of each frame:

  1. Top of the frame (aka “the clickable circle”)
  2. Middle of the frame (aka “content”)
  3. Bottom of the frame (aka “comment section”)

Watch this video to see these three areas in action as they come across your screen:

BOTTOM OF FRAME MARKETING ON A ZERO BUDGET

In any of these frames, you can interact with the humans in the comment area. This is the key differentiation from broadcast and print media advertising. You can INTERACT with most frames for free. The most profound relationship building, product marketing, and brand loyalty is in the bottom of the frame.

MIDDLE OF THE FRAME MARKETING ON A ZERO BUDGET

You can create your own video frame using your own smartphone to get into the stream. Be realistic here, there are 1.1B semi-professional video creators uploading great videos just today. BUT you can try for FREE!

TOP OF THE FRAME MARKETING ON A ZERO BUDGET

You can share other people’s content using your Page/Account that will put your logo in the dominant position on the stream (aka news feed) for free.

“Placing” your clickable logo on one or more of the 36.5 trillion frames available to you with etiquette and empathy is the secret to social media. Do this well, and your social media investment (spend) will be a profit center with a positive cash flow AND an asset with great value on your Balance Sheet.

Written by John Rector

His original works (videos, images and blog posts) are seen by millions of social media users daily. John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

Leave a Reply