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Let me give you the dog and the cat of it. You need “dog park etiquette” and “cat cohabitation”. That’s it. That is your 2019 social media strategy. That is all you need to do. Do these two things well and you will be successful in 2019.

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Dog Park Etiquette

People don’t use social media. People walk their dogs in social media. Social Media is the “dog park” and the dog is human attention. It’s your human attention that desires surprise and wonder. It needs it. Your human attention is designed and built for surprise and wonder. Its primary mission is to be on guard to keep you alive. In a secure environment, your attention is free to wander off on its secondary and tertiary missions: curiosity, understanding, and creativity.

Dog park etiquette is rooted in empathy. Empathy is not that hard. All you need to do to be successful at social media in 2019 is to be empathetic to both the dogs and the dog owners (or walkers). Know why they are there in the first place. Behave in accordance with the unwritten rules of the dog park.

AI handshake negotiation


The dog parks are operated by a secret organization of cats. The cats have the ability (in software) to make you think that everyone you see in the dog park is experiencing the dog park the same as you. In fact, everyone you see in the same dog park at the same time is having a completely different dog park experience as you. It’s kinda weird. The cats are machine learning artificial intelligent software agents. You must learn to cohabitate with these cats. You cannot train them or tell them your rules. You live with the cats under the same roof. Negotiate fair living conditions.

You are inside a software construct when you are having a social media experience. The software creates and manages that experience. I call it a “secret organization of cats” because they need you to believe that you are in charge. They need you to feel like you have free will when in fact you do not.

Social media is free software that generates $150,000,000,000 in annual revenues. Just think about that for one minute and your cohabitation strategy will get much easier. You must cease fighting that which cannot be fought.


I’m John Rector. I’m the President of Social Media Target, LLC. We are a social media agency. We only do social media. I personally represent my client’s interest in social media (dog parks secretly operated by cats). I deliver profitable outcomes through successful negotiations with machine learning artificial intelligent software agents.

Author: John Rector

John Rector is a highly accomplished entrepreneur and consultant with a successful track record in multiple industries. He is a former IBM executive who co-founded the globally recognized companies e2open and Social Media Target. He is also a co-owner of Rainbow Packaging Corporation and the owner of Mind Media Group. John not only operates his own businesses, but also provides implementation services for other companies and teaches courses in art and AI at his Mt. Pleasant, SC office. He offers customized consulting services on an hourly or monthly basis and is available for in-person meetings at his Charleston, SC office, or over the phone. To schedule a consultation, simply purchase an hour of his time using the button on the "Pay Online" menu option.

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