Have you ever listened to a self-playing piano? Music is very powerful. It evokes emotions and feelings. So!, how is it possible that a self-playing piano cannot evoke the same emotion or feeling? The sound wave it produces is indistinguishable from human productions of the same.

It is humanly impossible to automate empathy! The laws of nature prevent it.

Now you might be thinking, he’s going to convince us that automating empathy is impossible. I’m not! Instead, I’m going to tell you the GREAT NEWS in this reality! Your competitors will outspend you in 2019 on MarTech, Funneling, Scheduling and other automation practices! LET THEM!! Rejoice in the fact that your competitors are entrenched in these practices!! Thank God that you are not!

Empathy is not that hard if you simply stop thinking about yourself right now, right here! This very instance, take off your shoes! Just do it. Take off your shoes! Walk in their (their = a customer; an employee; a supplier; a prospect, etc.) day! DO NOT walk in their experience in your restaurant or your event or your way or your service. WALK IN THEIR DAY!!! In your mind’s eye: have their breakfast; take their kids to school; put their groceries on their table; walk their dog; etc.

After you complete a full day in someone else’s shoes (besides yours), spend 15 minutes per day on social media COMMENTING ON OTHER PEOPLE’s POST (not yours). You already spend 30 minutes per day on social media; meaning this is just redirecting your attention NOT adding more to do to your already overwhelming to-do list.

Keep in mind, your competitors are “scheduling posts”. 90% of their social media execution (and expense) is all about POSTING (fire and forget). Use this knowledge to “outsmart” them (not outspend them). Empathy is FREE!! Both in time and money: The 15 minutes per day is just redirecting your attention to this ACTION versus posting. It costs nothing to BOOST someone else’s day by commenting on THEIR POST!

Human Attention can be in one of four states at any given moment in time.

Do this until you have the Epiphany! You will know when you have the Epiphany! You will not need to ask me or anyone. You will know it as you know your own name.

If you cannot; at least don’t automate your lack of empathy! That alone can save you thousands of dollars! If you can, it will change your life!

Rather you have had the Epiphany or not, I can help. It is my purpose to help you. I’m easy to business with. I’m only $60 per hour! A few hours with me — JOHN RECTOR — may save you thousands of dollars BUT it just might allow you to disrupt your entire industry as the WINNER! Winners take ALL in 2019! That’s priceless!

Consulting Services

Hourly rate for consulting and implementation services that will change your life!


Written by John Rector

His original works (videos, images and blog posts) are seen by millions of social media users daily. John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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