Role Based Approach to Social Media

Implementing a role-based approach to social media significantly reduces stress and gives me clarity in most of my actions. It answers the simple questions:

  1. What should I post?
  2. How often should I post?
  3. Should I post at all?
  4. What purpose if any do my interactions on social media have?
  5. Which Groups should I join?
  6. Should I have a Page? If so, how many?

If you approach social media as a tool to help manage your roles, you will find it quite useful. The secret is to ONLY use social media to help you manage your roles. As you well know it’s easy to get lost down the rabbit hole of aimless scrolling.

role based approach 1080

Taking a role-based approach to social media may reduce the stress for you as it did for me. Here’s my diagram:

rector role chart


It comes down to how many minutes per day you spend on social media. You should set your budget and stick to it.

  1. Did you spend that time with specific role-based goals in mind or aimless scrolling?
  2. Did you ADD to the conversation in a productive manner?
  3. Did you LEARN anything?
  4. Did you DIRECT your limited actions with purpose or wander? Remember, you’re on a time budget.
  5. Did you EARN trust?

If you need help contact me.

Author: John Rector

John Rector is a highly accomplished entrepreneur and consultant with a successful track record in multiple industries. He is a former IBM executive who co-founded the globally recognized companies e2open and Social Media Target. He is also a co-owner of Rainbow Packaging Corporation and the owner of Mind Media Group. John not only operates his own businesses, but also provides implementation services for other companies and teaches courses in art and AI at his Mt. Pleasant, SC office. He offers customized consulting services on an hourly or monthly basis and is available for in-person meetings at his Charleston, SC office, or over the phone. To schedule a consultation, simply purchase an hour of his time using the button on the "Pay Online" menu option.

2 thoughts on “Role Based Approach to Social Media

  1. Murphy Pitts says:

    Excellent John.
    You have once again me given pertinent and realistic direction.
    Thank you.

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