Social Selling does not require SEO at all. The monthly social selling software as a service (SaaS) expense is ZERO since the software providers are more than happy to license the software and host it in a secure dependable cloud for your ENTIRE organization for free. The blended rate for consulting, implementation and training services has dropped to $40 per hour in the 2H of 2017 due to easy access to global service providers.
The return on investment (ROI) for social selling implementations is easily quantifiable unlike its cousin: social media marketing. To date, small and medium businesses far outpace their larger competitors in both the number and quality of social selling implementations. This is primarily due to low budget requirements and lack of corporate constraints. Larger organizations FEAR the very thing that makes social selling so powerful: unregulated unstructured human to human online conversations done on public networks.
A new breed of sales professionals are earning more with a higher quality of life than their counterparts of the same age and are NOT discussing it! My primary curiosity was “Why not?” I was quickly informed I was not to discuss their methods and lessons learned because successful social sales executives consider their particular know-how a significant competitive advantage. Do not look for “best practices” and “case studies” anytime soon. I predict individual social selling methods, strategies and know-how will remain corporate trade secrets for the foreseeable future.
When you look at the easily identifiable and tangible benefits, it is easy to understand why. I’m mostly grateful that an entirely new generation of sales executives will finally get to live the glory days of significant income and strong lifelong relationships that I lived in the 90s. 2018 will be a benchmark year for social sales professionals, their families, their customers, and the corporations that employ their talents.
When you’re ready to implement social selling in your organization, simply contact me and we’ll get started.
Until then good selling and godspeed!