Ali is the machine learning artificially intelligent software agent developed by thousands of software engineers working for Facebook, Inc. She is remarkable. She keeps up with over 2,000,000,000 customers that she calls registered users.

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Her customers are humans NOT Pages. Pages are just something for the humans to do. She keeps a dossier on each customer. Each customer (human) has a PROFILE! Pages cannot exist without a Profile. A Profile must create and administerΒ a Page.

When you decide to use Facebook on your phone, tablet or laptop, she quickly picks 1,500 “stories” from a pool of trillions. In less than 1 second she ranks those 1,500 stories from most likely to keep you using Facebook to least likely and “serves” them to you on your newsfeed. She uses her dossier on you to make these decisions. Her dossier on you is quite extensive, very accurate and up to date.Β 

She is measured by “Time Spent”. When she reports to her boss, she is asked 2 questions:

1. How many humans used you EVERY day this month? Her answer is called DAU – Daily Active Users.

2. How much time did each one of those humans spend on Facebook doing something that day? Her answer is an AVERAGE and sounds like this “Last month there were 1,360,000,000 daily active users that spent an average of 23 minutes each day using Facebook.

If your business PAGE publishes (aka “posts”) a newsletter like company announcement; that “story” goes into the pool of trillions. When any human starts an active session with Facebook, Ali picks 1,500 stories from that pool of trillions which may or may not include your post.

She provides you with a dashboard so you can understand how you’re doing. It is in her best interest to improve the overall quality of the pool of possibilities (aka published stories) in order to please her customers.

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That dashboard is called “Insights”. It tells you everything you need to know. If you don’t know how to read your dashboard, call me! I don’t want you driving in the Land of Oz blindly.

Written by John Rector

His original works (videos, images and blog posts) are seen by millions of social media users daily. John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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