Facebook Profile vs. Page

Ali is the machine learning artificially intelligent software agent developed by thousands of software engineers working for Facebook, Inc. She is remarkable. She keeps up with over 2,000,000,000 customers that she calls registered users.

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Her customers are humans NOT Pages. Pages are just something for the humans to do. She keeps a dossier on each customer. Each customer (human) has a PROFILE! Pages cannot exist without a Profile. A Profile must create and administer a Page.

When you decide to use Facebook on your phone, tablet or laptop, she quickly picks 1,500 “stories” from a pool of trillions. In less than 1 second she ranks those 1,500 stories from most likely to keep you using Facebook to least likely and “serves” them to you on your newsfeed. She uses her dossier on you to make these decisions. Her dossier on you is quite extensive, very accurate and up to date. 

She is measured by “Time Spent”. When she reports to her boss, she is asked 2 questions:

1. How many humans used you EVERY day this month? Her answer is called DAU – Daily Active Users.

2. How much time did each one of those humans spend on Facebook doing something that day? Her answer is an AVERAGE and sounds like this “Last month there were 1,360,000,000 daily active users that spent an average of 23 minutes each day using Facebook.

If your business PAGE publishes (aka “posts”) a newsletter like company announcement; that “story” goes into the pool of trillions. When any human starts an active session with Facebook, Ali picks 1,500 stories from that pool of trillions which may or may not include your post.

She provides you with a dashboard so you can understand how you’re doing. It is in her best interest to improve the overall quality of the pool of possibilities (aka published stories) in order to please her customers.

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That dashboard is called “Insights”. It tells you everything you need to know. If you don’t know how to read your dashboard, call me! I don’t want you driving in the Land of Oz blindly.

Author: John Rector

John Rector, a former IBM executive and co-founder of e2open, has an impressive portfolio of leadership roles across a range of companies and industries. In the realm of digital marketing, he has successfully led Social Media Target, ensuring its competitiveness in the ever-evolving digital landscape. He has also served operationally at Rainbow Packaging, focusing on the delivery of farm-fresh produce. John's creativity and vision for web technologies shine through at Bodaro and Palm ❤️, the latter being a graphic design studio founded in June 2023. He has also ventured into the education sector with Nextyrn, a tutoring startup that leverages AI for personalized learning experiences. His entrepreneurial spirit has also seen the founding of Potyn, an innovative project that uses AI to create bespoke art. The newest additions to his extensive portfolio include Nozeus, Infinia, Blacc Ink, and Maibly, further expanding his influence across various industries.

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