A digital message can take several forms.

Let me explain. . .

Fire and Forget – an algorithm based on a PUBLISHER publishing. . . a BROKER that feeds sheep.  You’re the sheep btw.  You “subscribe” to a fire and forget message all the time.  You don’t even know you are sheep.  Check your email.  You’ll figure it out.

Long-Running Transactions – a much more difficult algorithm.  It requires to not only WAIT and CONFIRM but it must also be able to undo what it has done.

When I did New Product Introduction (NPI), the process from birth to death was well defined and understood.  So well understood we had “best practices” with original variants.

In SOCIAL PROCESS models, we have zero best practices . . . YET.  We are still researching the optimal.

Conversation Lifecycle Management is a bitch at best.  She’s a tough one to get just right.

We slide glass at amazing rates.  We are at 2.14 seconds moving to milliseconds.


A terribly complex DESIGN that requires . . .

  1. Etiquette – building etiquette in 0s and 1s is almost impossible.  it’s unstructured data.  we can read sentiment today (barely btw).  Etiquette is like reading minds 🙂

  2. Phase Shifting – messages must be able to phase shift –> we have to make sure messages can automatically read the “tea leaves” (timing issue)

  3. Frequency Fluctuations – binary code is wonderful. genius.  However everything you really know is analog. We computer geeks can “sense”.  We can “translate” BUT right now we can’t process a “moody” analog signal at the speed of light.

I’m working on it.

You can thank US later 🙂

Written by John Rector

John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. His original works (videos, images and blog posts) are seen by millions of social media users daily. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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