Marketing 1:1: Sharable “Advertainments “

“Advertainments” are entertaining videos with product & logo placements. SHARABLE Advertainments are designed specifically for birthdays and special occasions (weddings, anniversaries, baby births, retirements, etc.). Sharables will NOT work for Holidays. On your customer’s birthday, YOU will SHARE the advertainment with your customer on THEIR “glass”. If your customer is a facebooker, you will share the video on THEIR wall. If your customer is a tweeter, you will tweet him / her.

Here’s how . . .

  1. Happy birthday on digital tabletProduce your “jingle” FIRST. Rather your very own happy birthday song or “get well soon” jingle. It should be your very own but you may license a song as well. Make sure it is licensed otherwise YouTube, Facebook, Twitter will disable the mobile function rendering all else useless.
  2. Make an inventory of your products and logo(s) you want placed in the video.
  3. Scout your location. You do this by going to the location and framing the shot to make sure products and logo(s) AS WELL as your cast will fit in the frame.  If you have more than one location, rinse and repeat.  
  4. Storyboard you video.  Think it through.  Remember you are wishing YOUR CUSTOMER Happy Birthday.  So storyboard based on your customer set.  Rather young, old, international or local, storyboard for them NOT you.
  5. Recruit your cast & crew based on your storyboard.
  6. Decide a date and time to shoot your video and make sure everyone shows up on time and in wardrobe.
  7. Shoot your video.
  8. Edit your video.
  9. Upload your video to your YouTube channel and your Facebook video album (DO NOT PUBLISH!)

  10. On the date of your customer’s birthday, share the video with just him / her.

Extra bonus: Allow your cast & crew to use the video as well for the same purpose. Nothing wrong with a new audience viewing your sharable advertainment.

You can thank me later 🙂

Author: John Rector

John Rector, a former IBM executive and co-founder of e2open, has an impressive portfolio of leadership roles across a range of companies and industries. In the realm of digital marketing, he has successfully led Social Media Target, ensuring its competitiveness in the ever-evolving digital landscape. He has also served operationally at Rainbow Packaging, focusing on the delivery of farm-fresh produce. John's creativity and vision for web technologies shine through at Bodaro and Palm ❤️, the latter being a graphic design studio founded in June 2023. He has also ventured into the education sector with Nextyrn, a tutoring startup that leverages AI for personalized learning experiences. His entrepreneurial spirit has also seen the founding of Potyn, an innovative project that uses AI to create bespoke art. The newest additions to his extensive portfolio include Nozeus, Infinia, Blacc Ink, and Maibly, further expanding his influence across various industries.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: