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New Product Introduction using Social Media

DesignDear design engineer,

Customers and potential customers LOVE helping YOU design the next version or model.  WE (all of us) know what we want now.  WE just need to get closer to YOU (our beloved design engineers).  You are a pain in the ass btw.  #justsayin.  You think you know everything and you hate rules.  Thank God!  Otherwise you could not create the magic.  Let us help YOU!   Lets engineer together.  It won’t disrupt the process.  It will make your process easier.   You will LOVE us in the mornings before coffee.  AND Extra bonus!! WE work for FREE!

THE PROBLEM:

The problem is how to make that easy as pie.

THE SOLUTION:

WELL good thing I know everything.  I have a solution. . .

  • Direct integration with the glass.  WE are here everyday like clockwork!
  • Full disclosure of the design.  Let us see everything!  Full disclosure.  Risky but worth it.
  • Really listen.  The audience likes to be heard NOT ignored.
  • Be fast!  First to market wins.  Patents and licenses are kinda useless in the future.
  • Integration with “back end” systems.  That includes component management btw!

Good luck out there engineers!  Embrace change when your cheese is moved.

You can thank me later 🙂

Author: John Rector

John Rector owns, operates, implements, consults, and teaches. He is the IBM executive that co-founded the world renowned E2open and Social Media Target. He is a co-owner of Rainbow Packaging Corporation. He owns Mind Media Group. He implements Shopify software solutions for other businesses. He teaches a weekly workshop at his office in Mt. Pleasant, SC, USA. He consults with business professionals on an hourly or monthly basis. He currently resides in Charleston, SC.

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