New Product Introduction using Social Media

DesignDear design engineer,

Customers and potential customers LOVE helping YOU design the next version or model.  WE (all of us) know what we want now.  WE just need to get closer to YOU (our beloved design engineers).  You are a pain in the ass btw.  #justsayin.  You think you know everything and you hate rules.  Thank God!  Otherwise you could not create the magic.  Let us help YOU!   Lets engineer together.  It won’t disrupt the process.  It will make your process easier.   You will LOVE us in the mornings before coffee.  AND Extra bonus!! WE work for FREE!


The problem is how to make that easy as pie.


WELL good thing I know everything.  I have a solution. . .

  • Direct integration with the glass.  WE are here everyday like clockwork!
  • Full disclosure of the design.  Let us see everything!  Full disclosure.  Risky but worth it.
  • Really listen.  The audience likes to be heard NOT ignored.
  • Be fast!  First to market wins.  Patents and licenses are kinda useless in the future.
  • Integration with “back end” systems.  That includes component management btw!

Good luck out there engineers!  Embrace change when your cheese is moved.

You can thank me later 🙂

Written by John Rector

John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. His original works (videos, images and blog posts) are seen by millions of social media users daily. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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