All social business processes have “emitters” and “receivers”.  “Life Events” on Facebook make excellent emitters.

Scenario:

Charleston, SC May 12, 2019 4:23pm EDT

vw microbus concept 2001I ordered my 2019 Volkswagen Minibus online.   4:18pm I arrive at the Stokes Volkswagen dealership in Charleston, SC to pickup my new car.  I sign a document.  He hands me the keys.  He walks with me to my new car.  He introduces me to her. My new car “Betsy” gets to know me.  She invites me to drive her home.  On the way home . . .

Betsy: “Are you comfortable?”

Me: Yes

Betsy:  “Since this is our first drive, do you have any questions for me?”

Me: “Yes, How do I pair my phone with you?”

Betsy: “Let me check” . . . “Your phone is on and your bluetooth is enabled.”. . . “You are paired”. “Shall I play your favorite playlist?”

Me: “Yes”.  “Shuffle mode please”

Betsy: “Done”

After I arrive home. . .

Betsy sends me a notification to my Facebook profile.  The notification reads “Betsy (your new car) would like to post a life event to your timeline.  Approve, Reject or Review.”

I click on REVIEW from my phone.   There is a way cool picture of ME with my ambassador (salesmen) in front of my new microbus.  MY microbus.  Not some stock image from the Volkswagen library of cool concept vehicles.

The “Life Event” is called “I Have a New Owner”.  The image is of ME and Betsy.  The copy is about ME.  Betsy loves me :-).  Paid by Volkswagen (not me).  beautiful words btw.  Professionally articulated.  At this point in the process (REVIEW) I can EDIT, APPROVE or REJECT.

I choose to ACCEPT without edits.

THE BUTTERFLY EFFECT for Life Events:

Do you want the red pill or the blue pill?  I chose the red pill.  I said “yes” to Betsy and my new car just posted a LIFE EVENT on my Facebook wall.  Betsy has a new owner and its ME!  Behind the scenes the following butterfly effects begin to chaotically collide and transform the lives of thousands:

I pushed “accept” and a NEW RELATIONSHIP is born:

Volkswagen comments on Betsy’s “Life Event” about ME.  Volkswagen comments

“Betsy, We are so proud of you.  @John Rector will make you happy.  If he doesn’t we will find him and run over him 🙂  Just kidding @john Rector.  Let us know if we can do anything for you or Betsy.  Our doors are always open for YOU!”

@Experian, @JiffyLube, @Firestone, @Hendrix Motors @CircleK ALL have the opportunity now to build a relationship with ME because I allowed Betsy to publish a “life event” on my Facebook wall.

You can thank me 🙂  PS.  Privacy is an illusion.

Written by John Rector

John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. His original works (videos, images and blog posts) are seen by millions of social media users daily. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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