The future of “Life Events” on Facebook

All social business processes have “emitters” and “receivers”.  “Life Events” on Facebook make excellent emitters.


Charleston, SC May 12, 2019 4:23pm EDT

vw microbus concept 2001I ordered my 2019 Volkswagen Minibus online.   4:18pm I arrive at the Stokes Volkswagen dealership in Charleston, SC to pickup my new car.  I sign a document.  He hands me the keys.  He walks with me to my new car.  He introduces me to her. My new car “Betsy” gets to know me.  She invites me to drive her home.  On the way home . . .

Betsy: “Are you comfortable?”

Me: Yes

Betsy:  “Since this is our first drive, do you have any questions for me?”

Me: “Yes, How do I pair my phone with you?”

Betsy: “Let me check” . . . “Your phone is on and your bluetooth is enabled.”. . . “You are paired”. “Shall I play your favorite playlist?”

Me: “Yes”.  “Shuffle mode please”

Betsy: “Done”

After I arrive home. . .

Betsy sends me a notification to my Facebook profile.  The notification reads “Betsy (your new car) would like to post a life event to your timeline.  Approve, Reject or Review.”

I click on REVIEW from my phone.   There is a way cool picture of ME with my ambassador (salesmen) in front of my new microbus.  MY microbus.  Not some stock image from the Volkswagen library of cool concept vehicles.

The “Life Event” is called “I Have a New Owner”.  The image is of ME and Betsy.  The copy is about ME.  Betsy loves me :-).  Paid by Volkswagen (not me).  beautiful words btw.  Professionally articulated.  At this point in the process (REVIEW) I can EDIT, APPROVE or REJECT.

I choose to ACCEPT without edits.


Do you want the red pill or the blue pill?  I chose the red pill.  I said “yes” to Betsy and my new car just posted a LIFE EVENT on my Facebook wall.  Betsy has a new owner and its ME!  Behind the scenes the following butterfly effects begin to chaotically collide and transform the lives of thousands:

I pushed “accept” and a NEW RELATIONSHIP is born:

Volkswagen comments on Betsy’s “Life Event” about ME.  Volkswagen comments

“Betsy, We are so proud of you.  @John Rector will make you happy.  If he doesn’t we will find him and run over him 🙂  Just kidding @john Rector.  Let us know if we can do anything for you or Betsy.  Our doors are always open for YOU!”

@Experian, @JiffyLube, @Firestone, @Hendrix Motors @CircleK ALL have the opportunity now to build a relationship with ME because I allowed Betsy to publish a “life event” on my Facebook wall.

You can thank me 🙂  PS.  Privacy is an illusion.

Author: John Rector

John Rector is an AI Futurist who predicted the next word in business™, starting with his notable paper from 2015, "Mommy, What's a Cashier?" Drawing upon 40 years of experience in the practical applications of high technology, he assists clients in converting uncertainty into strategic advantages within a one-to-six-year framework. With leadership roles including IBM executive and co-founder of e2open, he has a diverse and impactful background. In the AI sector, he has set benchmarks through his contributions to Mind Media Group and Florrol, pioneering AI-based services and content generation. His investment initiative, Waterway Ventures, is committed to advancing promising AI startups. His creative ventures include founding Bodaro and graphic design studio Palm ❤️. In education, he has launched Nextyrn, which uses AI for personalized learning experiences, and in art, he leads Potyn, an initiative using AI to create bespoke pieces. His ever-expanding portfolio features companies like Nozeus, Infinia, Blacc Ink, and Maibly. Operating from Charleston, SC, his current focus involves partnering with individuals and enterprises to develop innovative business models and processes for the rapidly approaching age of AGI.

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