Entrepreneur
A key used at scale files a copy of itself inside the lock. Thirty years of advertising data — from a creator-claimed 44 percent click-through in 1994 to a fraction of a percent today — record a population’s denominator repricing engineered surprise, and the same law now waits for any machine that holds your blueprint. … readThe Lock That Learns
Feeds do not maximize your surprise; they regulate it — holding attention inside a narrow band that is never dull enough to release you and never strong enough to change you. What the thermostat spends is weather; what it prevents is climate. … readThe Surprise Thermostat
Facebook and Google compete for your attention. They create and
Why is it that we are never satisfied? Your attention is the answer to that question. … readHow Your Attention System Works