Advanced · Three Directions, Part 2 ·
Settled, Resolved, Yours
One axiom. Three lenses running at once. One round of negotiation. What came back was not an answer. It was a sort: what is already settled, what got resolved in the argument, and what only you can decide.
- SettledAll three directions agree. Stop spending attention here.
- ResolvedThey disagreed and argued their way to an answer. This is the diagnosis.
- YoursThey still disagree at the end. No lens can close it. This is the decision.
The method finds the gap. The sort tells you which part of the gap is your job.
Contents
You type one line. Press release for the merger of ABC and XWY, Inc.
Nobody has signed anything. There is no ABC and there is no XWY. But the sentence is plausible. Companies like these merge every week, and every one of those mergers ends in a document exactly like this. So you assume the document exists, and you send three minds out to ask why it doesn’t yet.
01Where we left off
This morning I published Why Isn’t It So? It put three ways of reasoning on one vertical line. First principles works below today: dig down to what is fundamentally true and build up. Analogy works at today’s level: look across at how things are already done. The axiom works above today: assume an ordinary outcome is already true, the kind most people would assume anyway, and ask why reality hasn’t caught up.
The claim that mattered was not the three directions. It was that you run them at the same time, not in order. Each one alone fails in a known way. The axiom turns stubborn. Analogy copies the neighbors, diseases included. First principles is slow and has no idea where to dig. Run together, they check each other as they go, and the places where they disagree become the findings.
That was a claim. This afternoon I tested it. This lesson is what the test taught, and how to run it yourself.
02The run
The axiom was a document: a press release announcing the merger of two companies. ABC and XWY, Inc. are placeholders. Each lens was told to treat them as two mid-sized companies in adjacent lines of business and to state any other assumption it made.
I ran each lens as a separate AI agent in its own session. None could see the others’ work. Each was told the other two existed and was told not to do their jobs. That instruction matters. Without it, every lens drifts toward doing all three things a little, and you get three versions of the same average answer.
Then there was one round of negotiation. Each lens received the other two’s first-round work and had to answer four things: what it conceded, what it pushed back on, the one change it insisted on keeping, and the one question only the deal team could answer.
Figure 01
Round one: three lenses, working apart
↓ Top down · the axiom
- Brief
- Assume the release will exist. List every claim it has to make, and what would have to be true for each claim to be honest.
- Found
- Ten claims, from the headline to the legal caveats, each paired with the evidence a skeptic would demand.
- Weakest three
- The value number, written in the present tense about the future. Leadership, name and headquarters: someone has to visibly lose before the release can be written. And “adjacent business,” the premise every other claim rests on.
→ Level · analogy
- Brief
- Compare with real mergers: what releases say, what they leave out, what fails after closing.
- Found
- Releases lead with a cost-savings figure. They leave out where savings come from, integration cost, customer churn and who keeps the key people. Revenue-synergy claims are historically the weakest.
- Precedent
- Daimler and Chrysler, billed as a merger of equals in 1998 and unwound in 2007. AOL and Time Warner, a convergence story that ended in a historic write-down. Disney and Pixar, which worked because Pixar’s leadership and identity were protected.
↑ Bottom up · first principles
- Brief
- Ignore what releases look like. Start from why two firms would ever combine ownership.
- Found
- Owning beats contracting only when a contract can’t do the job. A combination creates value in only four ways: more revenue, lower cost, better use of capital, skills that transfer. Everything else just moves value around.
- One condition
- Customers of both firms must value the combined offer enough to buy more and stay. Cost savings have a ceiling, and the seller usually captures them in the premium.
Notice what each one did that the others could not. The axiom produced a structure: a checklist of claims, each with its burden of proof. Analogy produced a warning: these are the claims that usually turn out false. First principles produced a test: this is the only reason the whole thing should exist. None of the three is a press release. All three are needed to write an honest one.
03The collision
The first disagreement was direct, and it was the most useful thing in the run.
Figure 02
The collision, before negotiation
Run in sequence, this collision never happens. If analogy runs first, the release leads with cost and the question of why the companies should own each other is never asked. If first principles runs first, the release leads with a customer story and a revenue number, the exact claim precedent says will fail. Each lens, alone, writes a plausible release that is wrong in a different way.
Run at once, the two positions sit side by side, and the question becomes unavoidable: how do you make the customer case without making the claim that usually fails?
04The negotiation
In the second round each lens read the other two and answered four questions. Here is what moved.
Figure 03
Round two: what each lens gave, kept and asked
↓ The axiom
- Conceded
- Lead with one cost figure that names its source and target year, with integration cost printed beside it. Revenue upside becomes one sentence naming the mechanism, with no number. Took first principles’ test: the rationale must say what a contract could not do.
- Pushed back
- In a stock-for-stock deal with a small premium, cost savings alone can be honest. And adjacent businesses have less duplicated cost than direct competitors, so the honest cost figure may be modest. Print it modest.
- Insists
- One CEO, the board split, the name and the headquarters, all decided. No co-titles. Nothing “to be determined.”
- Asks
- What evidence shows each company’s customers will buy more and stay, and why couldn’t a commercial agreement deliver the same?
→ Analogy
- Conceded
- Cost savings can’t be the reason for the deal. They are the yardstick it will be measured against. The rationale opens with why customers want one provider.
- Pushed back
- Demand as the reason and no revenue number don’t conflict. Show the demand as evidence: customers who already buy from both, an existing partnership, named customers who asked. A prior partnership is the contract test, already run in the real world. And drop “merger of equals.”
- Insists
- No dollar revenue-synergy figure. Observable customer evidence instead.
- Asks
- Of each company’s largest customers, how many already buy from the other or have asked to, and what did they say about the combination?
↑ First principles
- Conceded
- A sourced cost figure should lead the release. Lowered its floor from “customers buy more” to “customers stay,” with cross-buying as upside. Cost alone can justify the deal if it covers the premium after integration cost and lost customers.
- Pushed back
- Leading with cost is how you communicate, not why you own. No such thing as a merger of equals: someone pays and someone gives up control. Added one named decision-maker for each function from day one.
- Insists
- One concrete sentence: what customers can do after the merger that a contract between the two could not have given them.
- Asks
- How much of the premium is covered by savings you can name line by line, after integration and lost customers, and did customers say they would pay for the rest?
Three things happened that are worth slowing down for.
The two lenses in the collision partly swapped positions. Analogy accepted that cost is not the reason. First principles accepted that cost should lead. Neither surrendered. Each kept the part of its view the other couldn’t answer, and the release got both.
The bridge came from analogy, the lens you’d least expect to defend a customer story. Its answer was to show demand as evidence instead of as a forecast: customers who already buy from both companies, a partnership that already exists. A forecast is a claim about the future. A customer list is a fact about the past. Analogy’s whole craft is reading the past, so it was the lens that knew how to turn the customer case into something checkable.
And the axiom caught its own trap. It noticed that the value number in a merger release is usually set top-down to justify the price, which is exactly what assuming an outcome invites. More on that below, because it is the most important warning in this lesson.
05What survived
This is the release that came out of the negotiation. Every bracket is a place where the deal team has to supply evidence. Under each paragraph, the label says which lens put it there.
Figure 04
The press release, after negotiation
ABC and XWY, Inc. Agree to Combine
[Combined name] will be led by [CEO] and headquartered in [city]
Axiom: control decided before signing[City, date] — ABC and XWY, Inc. today announced a definitive agreement, approved by both boards, under which [ABC will acquire XWY, Inc. in an all-stock transaction]. On completion, ABC shareholders will own about [x] percent of the combined company and XWY shareholders about [y] percent.
First principles: why own, not contractAfter closing, customers will be able to [the one concrete thing the combination makes possible], which a commercial agreement between the two companies could not provide because [reason].
Analogy: demand as evidence, not forecast[Number] of the two companies’ largest customers already buy from both, and the companies have worked together through [existing partnership] since [year].
Negotiated: cost as the yardstick, printed honestlyThe companies expect about [$X] in annual cost savings by [year], from [named sources], with one-time integration costs of about [$Y].
Axiom and first principles: one decision-maker[Name] will serve as chief executive officer and [name] as [role]. The board will have [n] directors, [a] from ABC and [b] from XWY. Existing customer contracts will be honored, and the companies have put in place a retention program for [teams].
The transaction is expected to close in [quarter], subject to [shareholder and regulatory approvals].
[One quote from each CEO, both telling the customer story above.]
Axiom: real risks, not boilerplateForward-looking statements: the main risks are keeping customers through integration, achieving the stated savings, and keeping key employees.
Compare this to the release any of the three would have written alone. The axiom’s release would have had every section and an inflated number. Analogy’s would have looked like every other release, with the same weaknesses. First principles’ would have argued well and read nothing like a press release. The surviving draft has the axiom’s structure, analogy’s discipline and first principles’ reason, and it has one sentence none of them wrote in the first round: what customers get that a contract couldn’t give them.
06Five lessons
When the run finished I asked whether there was anything here worth teaching, and said it was fine if the answer was no. These five came out of it. The content of the merger analysis is not new. A seasoned M&A banker would have said most of it. What’s teachable is the process.
LESSON 1
Make the axiom an artifact, not a state
This morning’s examples were states: a well-fed human, a profitable restaurant. States are good for explaining the idea, but they give the top-down lens nothing to hold. “Profitable” has no parts.
A press release has parts. It has a headline, a rationale, terms, leadership, timing, risks. Every part is a claim, and every claim carries a burden of proof. The moment the axiom became a document, the top-down lens had a checklist to diagnose against instead of a feeling to defend.
So write the axiom as the artifact that would exist if the outcome were true. Not “a healthy business” but the owner’s year-end letter to staff. Not “a great hire” but the twelve-month review. Not “a successful launch” but the customer’s own case study. Amazon writes the press release before building the product, and that is a cousin of this move. The difference is what the document is for. Amazon’s release is a pitch to be approved. Here the release is the patient. You don’t approve it. You examine it.
LESSON 2
Assume the outcome, never the evidence inside it
This is the warning that matters most, and the axiom lens found it on its own. In a merger release, the value number is usually set from the top down: the price was decided, so the savings figure is whatever justifies the price. That is assuming the outcome and then manufacturing the evidence to match. It is the stubbornness this method is always one step away from.
The rule is a clean split. You assume the document will exist. You do not assume anything inside it is true. Every number, name and date in the artifact goes in brackets, and every bracket is a symptom to be explained, not a fact to be defended. The axiom gets the same unquestioning status a mathematician gives an axiom. The evidence gets none.
LESSON 3
Force concessions, or you get three monologues
Ask three lenses to “discuss” and each one restates its first round, a little louder. The negotiation in this run worked because each lens had four duties: say what you concede, say what you reject and why, name the one thing you won’t give up, and name the question only the owner can answer.
The first two duties make movement possible. The third keeps it honest. An AI concedes too easily. Left alone, the lenses would have drifted into polite agreement, and agreement among them is cheap. Requiring each lens to insist on one change gives it a spine. You saw the result: three different insistences, each protecting the thing that lens alone could see. The axiom protected control. Analogy protected against the failing number. First principles protected the reason to exist.
LESSON 4
Sort the output: settled, resolved, yours
This is the most teachable thing in the run, and it is the title of this lesson. When three directions have worked and argued, everything they produced falls into one of three bins.
- SettledAll three agree.
- There is no merger of equals. One CEO, one name, one headquarters.
- Customers staying through integration is the floor.
- ResolvedThey disagreed, then negotiated.
- Cost savings lead the release as the yardstick, not the reason.
- The customer case is shown as evidence, never as a revenue number.
- The release states what a contract couldn’t have done.
- YoursStill disagree at the end.
- Whether cost savings alone can honestly justify this deal. The axiom says yes, if the premium is small. First principles says only if they cover it line by line.
Each bin calls for a different response. Settled means stop spending attention. It doesn’t mean proven, a point I come back to below, but it is no longer where the risk is. Resolved is the diagnosis. These are the findings, and you act on them. Yours is the decision. No amount of further analysis by the lenses will close it, because it turns on numbers or judgment only the owner has.
Two readings of the bins are worth teaching on their own. If “yours” comes back empty, be suspicious: either the problem was easy, or the lenses converged too politely. And if “settled” is large and “resolved” is small, the lenses probably weren’t different enough. Three directions that agree on everything are one direction counted three times.
LESSON 5
The deliverable is a question
Each lens ended with the one question only the deal team could answer. They phrased it three ways, and all three ended in the same place: the customer.
| Lens | Its final question |
|---|---|
| The axiom | What evidence shows customers will buy more and stay, and why couldn’t a contract deliver the same? |
| Analogy | How many of the largest customers already buy from both, and what did they say about the combination? |
| First principles | How much of the premium is covered by named savings, and did customers say they’d pay for the rest? |
When three directions converge on one question, you have found the most valuable piece of evidence you don’t have yet. That’s what the method is for. It doesn’t end at an answer. It ends at the cheapest piece of evidence that would move the most, and it tells you who has it. Here, the answer is a dozen phone calls to the largest customers of each company. No model can make those calls for you, and no release is honest without them.
Agreement tells you where to stop looking. Disagreement tells you what you found. What’s left over tells you what is yours.
07The integrator is a fourth lens
There’s a part of the run I haven’t mentioned, and an advanced student needs to see it. Between rounds, someone had to carry each lens’s work to the other two. That was the coordinating AI. It condensed each first-round output before passing it on, and in two of the three briefs it pointed at the collision: address the cost-versus-demand question directly. In one it also raised a question of its own, asking first principles whether “who visibly loses” belonged among its conditions.
That was useful. It is also steering. Whoever condenses decides what each lens sees, and whoever names the collision decides which fight happens. The integrator is a fourth lens whether anyone admits it or not, and it is the one with the most power and the least accountability.
Three rules keep it honest. Condense, but don’t editorialize: pass on positions, not your opinion of them. Name collisions, but don’t resolve them: point at the disagreement and let the lenses do the arguing. And keep the originals: at the end, read the raw first-round work yourself, so you can see what the condensing dropped. Ideally, the integrator is you.
08The protocol, with prompts
Here is the run as a procedure you can repeat. The prompts are the ones used, generalized. Replace the bracketed parts.
Write the axiom as an artifact, with brackets
Name the document that would exist if the outcome were true. Write its headline. Put brackets wherever a number, name or date would go. Check the axiom against the test from this morning: would most people shrug and assume it’s plausible? If a skeptic laughs, it isn’t an axiom. It’s a fantasy.
Open three separate sessions
This is not optional. If one chat does all three lenses, the second reads the first and anchors on it, and the third agrees with both. Separation is what makes the disagreement real. Three chat windows will do. Three agents are better.
Send the round-one briefs
Top down
You are one of three reasoning lenses working in parallel on the same problem. You are the TOP DOWN lens: the axiom. The axiom: [the artifact -- e.g. "the press release announcing X"]. Assume it will exist. Two other lenses are working at the same time: one compares with how this is usually done, one builds up from what is fundamentally true. Do not do their jobs. 1. Lay out the artifact's skeleton: every claim it has to make. 2. For each claim, say what would have to be true for it to be honest, and the evidence a skeptical reader would ask to see. 3. Name the three weakest claims -- where "why isn't it so yet" bites hardest -- and why. State any assumptions. No invented numbers. Under 500 words.
Level
You are one of three reasoning lenses working in parallel on the same problem. You are the LEVEL lens: analogy. You reason from how things are already done. The shared starting point: [the artifact] is assumed to be plausible. Two other lenses are working at the same time: one breaks down what the artifact must claim, one builds up from what is fundamentally true. Do not do their jobs. 1. What a typical [artifact] contains, and what it conventionally leaves out. 2. Which of its usual claims most often fail to hold up afterward. 3. What separates the cases that work from the ones that don't. Name real cases only where you are sure of the facts. 4. Three things to borrow from good precedent and three to avoid. Do not invent statistics. If a figure is widely cited and contested, say so instead of using it. Under 500 words.
Bottom up
You are one of three reasoning lenses working in parallel on the same problem. You are the BOTTOM UP lens: first principles. Ignore what [artifacts] usually look like and build up from what is fundamentally true. The shared starting point: [the artifact] is assumed to be plausible. Two other lenses are working at the same time: one breaks down what the artifact must claim, one compares with how this is usually done. Do not do their jobs. 1. Why would this outcome need to exist at all, rather than a simpler arrangement? 2. What are the only fundamental sources of value here, and what fundamentally destroys it? 3. Building up from [the primitives -- e.g. customers, costs, people, cash], what are the minimum conditions that must be true? 4. Name the single condition everything rests on: the one that, if false, makes everything above it hollow. No invented statistics. Under 500 words.
Read all three yourself before passing anything on
Mark the collisions: places where two lenses would write different sentences. Don’t resolve them. You are looking for disagreements, not answers.
Send the negotiation brief to each lens
Round two -- negotiation. You are still the [TOP DOWN / LEVEL / BOTTOM UP] lens. Below is the other two lenses' first-round work. 1. Where they persuaded you, concede, and say exactly what changes in your position. 2. Where you disagree, push back and give your reason. 3. Name the one change to [the artifact] you insist on keeping. 4. Name the one question only [the owner] can answer, without which no version is honest. Under 300 words. [the other two lenses' first-round work, unedited or condensed without commentary]
If you name a collision, name it neutrally, the same way to each lens it involves.
Integrate into three outputs
First, the surviving artifact, with brackets intact and a label under each part saying which lens put it there. Second, the sort: settled, resolved, yours. Third, the converged question and who holds its answer.
Run a third round only for “yours”
If an item in the “yours” bin could be closed by evidence you can supply, such as a customer list, a cost breakdown or a contract, supply it and run one more round on that item alone. If it can only be closed by judgment, stop. That one is yours by design.
09Four labs
Run each one start to finish. The “watch for” line names the collision I’d expect, so you can check whether your lenses actually found it or merely agreed with each other.
The restaurant, again
Axiom: the owner’s year-end letter to staff announcing profit-sharing checks.
This is this morning’s example turned into an artifact. A letter like that has to say how much, why this year, and what everyone did to earn it. Each of those is a claim.
Watch for: analogy calling food cost “a bit high” against industry benchmarks while first principles takes the label apart into ingredient, diesel, distribution, storage and a margin at every hand-off. If your sort puts the delivery chain in “resolved,” the run worked.
The hire
Axiom: the twelve-month review that calls this the best hire we made this year.
The review has to name what the person did, what changed because they were there, and why the team kept them. Run it before you write the job post, not after.
Watch for: analogy reaching for the standard job description while first principles asks what work actually has to get done and whether it needs a hire at all. The own-versus-contract test from the merger shows up here as hire-versus-outsource.
Your own business
Axiom: the case study your best customer publishes about you, a year from now.
Write it in the customer’s voice. What did they buy, what changed, and why would they tell anyone? Use your real business. This lab only works with real brackets.
Watch for: the “yours” bin. If it’s empty, you assumed too much. Your customer’s words are evidence you don’t have yet, and the converged question will usually tell you which customer to call.
The well-fed human
Axiom: the annual physical summary that says nothing needs to change.
This is the original example from this morning, made concrete. The summary has fields: weight, blood pressure, sleep, labs, the doctor’s one-line note. Use it as an exercise in method, not as medical advice. Bring the real answers to your doctor.
Watch for: analogy anchoring on population averages while first principles asks what this body is actually doing day to day. The gap between “normal for your age” and “what you’d want” is the same shape as the gap between an industry average and a healthy restaurant.
You ran it well if
- Your axiom is a document with a headline, and a skeptic would shrug at it.
- Every number, name and date in it is in brackets.
- The three lenses ran in separate sessions and never saw each other’s first round.
- Each lens conceded at least one thing in round two.
- Each lens insisted on something different.
- Your sort has at least one item in every bin.
- You ended with a question and the name of whoever holds its answer.
- You read the raw first-round outputs yourself.
10Where it breaks
The axiom is a fantasy. The method assumes an ordinary outcome, the kind most people would already assume. Assume something extraordinary and every gap reads as a fixable symptom when it’s really a sign the patient was never going to look like that. The test is social: would a reasonable skeptic shrug? If they’d argue, choose a smaller axiom.
Settled is not proof. In this run all three lenses were the same underlying model with different instructions. They share training, so they share blind spots. Agreement among them is weaker than agreement among three independent experts. Treat “settled” as “not where the risk is right now,” not as “true.” If you can, run the lenses on different models. Better still, feed in real evidence.
The lenses agree too easily. AI is agreeable. Without the duty to insist on one thing, round two collapses into mutual compliments. If every lens concedes everything, you haven’t negotiated. You’ve averaged.
The integrator steers. Covered above. The person carrying work between rounds has the most power in the system. Keep the originals and read them.
The diagnosis comes back terminal. Sometimes the lenses show the axiom can’t hold. The customers don’t want the combination, or the restaurant can’t be profitable on that corner at any realistic volume. That isn’t the method failing. It’s the method working. Change the axiom. The only real failure is refusing to.
Placeholders give template answers. ABC and XWY told us what any honest merger release needs. They couldn’t tell us whether this particular merger should happen. With real companies, the brackets become findings. Practice on placeholders, but don’t mistake the practice for the diagnosis.
11What I expect
The briefing on the owner’s desk is one page. It has no recommendation on it. It has three short lists, settled, resolved and yours, and under the last list, one question with a name beside it. The owner reads the “yours” list first. It has two lines. That is the meeting.
Briefings arrive pre-sorted
The settled, resolved, yours sort becomes the standard shape of an AI-prepared decision memo. A memo that gives one recommendation will start to look like it is hiding the argument that produced it.
“Yours” becomes the job description
When analysis is nearly free, what’s left for a leader is the bin no lens can close. The size and quality of a leader’s “yours” list each week will say more about the role than any title does.
Disagreement gets designed in
People will stop asking one model for one answer and start running opposed lenses on purpose, the way good boards seat directors who will argue. The unit of AI work becomes the negotiation, not the response.
The artifact becomes the brief
Instead of telling an AI what to do, advanced users will hand it the document that would exist if the work succeeded, with brackets, and ask why it doesn’t exist yet. Writing that document well becomes the skill that compounds.
I proposed the axiom this morning as a way of reasoning for my advanced students. By lunch I’d decided it had to run in parallel, not in sequence. By early afternoon I’d given it a merger to work on. I didn’t expect the most useful output to be a filing system.
The three directions are the method. Settled, resolved, yours is what I’ll actually teach, because it’s the part a student can use on Monday with no AI at all. In Super Admin I asked students to take the seat of the one who carries the intention and remains the author. This is what that seat looks like in practice. The machine fills the first two bins. The third one is the seat.
12The ledger
- Already true
- Three AI agents, run in separate sessions on one axiom, produced different and complementary analyses, partly swapped positions under a structured negotiation, and converged on a single question about customers. The surviving release contains a sentence none of them wrote in the first round.
- What has to happen
- Students have to write axioms as documents, keep the evidence in brackets, run the lenses apart, force concessions and non-negotiables, sort the result into three bins, and then go get the evidence the converged question points to.
- Where I am probably wrong
- This was one run, one negotiation round, on placeholder companies, with all three lenses running on the same model and the integrator condensing between rounds. The merger content is what an experienced banker would say anyway. The case for the method is that it got a non-expert to an expert’s questions and made clear which ones were the owner’s. If students run it on real problems and the “yours” bin keeps coming back empty, or the lenses keep agreeing, the sort is decoration and I’ll have taught a ritual.
Back to the one line. Press release for the merger of ABC and XWY, Inc. You assumed the document exists and sent three minds to ask why it doesn’t. What came back wasn’t the release. It was a sort. Most of it was settled. Some of it was resolved in the argument. One line is yours.
That line is the job.
Part 3 takes the merger through two more loops, with recorded customer calls, two CEO tracks and a warranty file, and shows how the method keeps finding the next move: Rinse and Repeat.
Background
- John Rector, Why Isn’t It So? (Three Directions, Part 1)
- John Rector, Super Admin: The Advanced Course in Personal AI
- John Rector, The Only Free Variable
- John Rector, The Name Is the Analogy
- Ronald Coase, The Nature of the Firm (1937), on why firms exist instead of contracts
- Oliver Williamson, 2009 prize in economic sciences, for his analysis of the boundaries of the firm
- Colin Bryar and Bill Carr, Working Backwards (2021), on Amazon’s press-release-first practice