Rebranding Bonswella: A New Vision for the Future

Objective: To establish a fresh, modern identity for Bonswella, reinforcing the company’s commitment to artistic innovation, growth, and customer satisfaction, while reflecting the evolving art industry landscape and expanding market reach.

Background: Bonswella, founded in 1972, has grown to become a reputable brand in the art industry, known for its high-quality art pieces, unique exhibitions, and customer-centric approach. However, with the rapid changes in the industry and shifting consumer preferences, there is a need to reposition the brand to resonate better with the target audience, remain competitive, and capture new market opportunities.

Strategy: The rebranding strategy will involve a comprehensive overhaul of Bonswella’s brand identity, including:

  1. Logo Redesign: Creating a modern, visually appealing, and memorable logo that reflects the brand’s values and aspirations, while maintaining a connection with the company’s heritage.
  2. Brand Messaging: Developing a clear, engaging, and consistent brand message that highlights Bonswella’s unique artistic offerings, innovation, and commitment to customer satisfaction.
  3. Visual Identity: Establishing a new color palette, typography, and imagery that align with the updated brand identity, ensuring consistency across all marketing materials and touchpoints.
  4. Website Revamp: Redesigning the website to showcase Bonswella’s new brand identity, improve user experience, and better highlight the company’s art collections, events, and services.
  5. Social Media and Content Strategy: Enhancing Bonswella’s online presence with a comprehensive content strategy, featuring engaging and shareable content that reflects the brand’s new vision and connects with the target audience.

Timeline: The rebranding process will commence immediately, with the goal of launching the new brand identity within six months. Key milestones include:

  1. Logo and visual identity development: 1-2 months
  2. Website redesign: 3-4 months
  3. Brand messaging and content strategy: 4-5 months
  4. Launch preparation and internal communication: 5-6 months
  5. Official brand launch and external communication: 6 months

The rebranding of Bonswella presents an exciting opportunity to redefine the company’s position in the art industry, attract new customers, and ensure continued growth and success. With a strong commitment to artistic innovation and customer satisfaction, Bonswella is poised to embark on this new chapter with confidence and a renewed sense of purpose.

Author: John Rector

John Rector owns, operates, implements, consults, and teaches. He is the IBM executive that co-founded the world renowned E2open and Social Media Target. He is a co-owner of Rainbow Packaging Corporation. He owns Mind Media Group. He implements software for other businesses. He teaches a weekly workshop at his office in Mt. Pleasant, SC, USA. He consults with business professionals on an hourly or monthly basis. He currently resides in Charleston, SC.

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