Social Media Target, LLC alongside Apple, Samsung, Google and Facebook have witnessed the birth, ramp, growth and maturity of Phases 1,2,3 in 2nd Life implementations.

Phase 1 reached “completed” status in 2014 with the successful deployment of 3,900,000,000 hand-held devices with embedded cameras.

Phase 2 reached “completed” status in 2015 when both key performance indicators (KPIs) turned green. KPI #1 is “daily active users”. This KPI exceeded 2,650,000,000 in April 2015 (1 out of every 3 living persons on planet Earth regardless of age, geography, race, religion). KPI #2 is “number of times the device is used in a given cycle”. This is measured in 5 distinct ways. The most important milestone was achieved in May 2015 when in a SINGLE DAY, hand-held devices were used over 1,000,000,000,000 times.

Phase 3 reached “completed” status in March 2016. 1 in 3 humans now log more than 2,160,000 seconds in digital time (2nd Life) per cycle. This exceeds the time that humans spend watching TV.

Phase 4 has NOT reached “completed” status YET. Phase 4 requires Goggle to disclose that 3.2 zettabytes of VIDEO are searchable by anyone (aka publically available resource). We expect this announcement very soon.

Once Phase 4 is completed, we will begin Phase 5. The KPI for Phase 5 is “human faces recognized with a 98% or greater accuracy using free software”. The objective for completion is 2,400,000,000 faces.

Stay tuned.

Written by John Rector

John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. His original works (videos, images and blog posts) are seen by millions of social media users daily. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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