Relational Selling vs. Impulse Buying

Impulse buying is easy.  Easy as pie.

It has existed since the beginning of time.

Relational Selling is quite a different beast.

It’s her other half.  On the dark side of the moon at least.

It’s terribly complex.

It requires some new ingredients in our soup.

We (us computer geeks) will take care of that.

YOU have to play your part however.

YOU must be willing to be YOU.

The only fundamental reason that She works is YOU are YOU.

The REWARD for YOU is YOU get to BE the Executive Producer of the entire universe that YOU know.

How cool is that?? “Way cool” is the answer btw!

Your digital identity MUST be YOU.

Be BRAVE!!  Be Social.

WE already know who your are anyway.  JUST BE YOU.

Lets reinvent COOL together.

You can thank me later 🙂

Author: John Rector

John Rector is a Charleston-based entrepreneur, author, and AI strategist. He co-founded E2open, the supply-chain software company acquired for $2.1 billion in 2025, and in 2026 opened Charleston AI, a 3,000-square-foot lab that helps people and organizations understand and use artificial intelligence. He is the creator of The Reality Equation — a lecture series, book, and curriculum exploring attention, prediction, and how reality is experienced — and the author of more than two dozen books. He writes and speaks widely on artificial intelligence, attention, and the future of human work.

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