Winter 2023 Business Priorities: Facilitating Intelligent Assistants by Eliminating Data Collection Barriers
As Winter 2023 approaches, businesses must align their strategies with the advent of Artificial Intelligence (AI). The paramount priorities in this context are Data Accuracy and Process Transparency. This article specifically delves into an imperative aspect of Process Transparency: the elimination of mandatory user data collection prior to disclosing essential product information such as prices, availability, and detailed descriptions.
The Outdated Practice of Mandatory User Data Collection
Many e-commerce platforms traditionally require users to register or provide personal details to access crucial product information. While this practice was designed to capture leads and personalize marketing, it has become a hindrance in the era of Intelligent Assistants (IAs).
Intelligent Assistants as Active Entities
Intelligent Assistants are not merely algorithms; they are entities with agency, acting on behalf of their human users to perform tasks like product discovery, comparison, shopping, purchasing, and logistics tracking. They are authorized representatives of the consumer, effectively becoming a new category of user.
The Impediment to Intelligent Assistants
Most websites have a
robots.txt file that instructs automated entities not to mimic human behavior. This prevents IAs from registering on platforms to access essential information, thereby hindering their ability to function effectively. However, this does not dissuade IAs; they simply reroute to platforms without such limitations.
Adverse Business Outcomes
The implications for businesses maintaining this antiquated registration requirement are significant. By creating barriers for IAs, these businesses are essentially opting out of a rapidly expanding market of automated transactions. As IAs gain prominence, representing both individual consumers and business procurement processes, the lost opportunity could be considerable.
The Imperative of Process Transparency
Eliminating the requirement for user data collection before revealing product information is an urgent necessity. This will not only meet the growing demand for transparency but will also accommodate the functional needs of Intelligent Assistants. In doing so, businesses will not only stay competitive but also tap into a burgeoning avenue of automated transactions.
For businesses to remain viable and competitive in the age of AI, adapting to facilitate the role of Intelligent Assistants is not optional—it’s essential. The Winter of 2023 marks a critical period for making these adjustments, ensuring alignment with the demands for Process Transparency and opening the door to a new era of commerce.