The Future of Business in the Age of Intelligent Assistants: A Focus on Core Value Propositions
The rise of Intelligent Assistants (IA) is poised to fundamentally alter how businesses operate, especially for those encumbered by the intricacies of digital marketing, online platforms, and data management. Contrary to common assumptions, this shift doesn’t require business owners to invest in advanced AI technologies; instead, it liberates them to focus exclusively on their core value proposition.
The Verde Example Revisited
Take Verde, a specialty salad restaurant, as an example. Currently, the owner must manage multiple tasks—ranging from digital marketing and database upkeep on delivery platforms to website maintenance—all of which divert attention from the primary goal: crafting exceptional salads. In an environment influenced by Intelligent Assistants, these operational burdens become obsolete.
How Intelligent Assistants Work for You
Intelligent Assistants, acting on the consumer’s behalf, source the best options according to individual preferences and needs. These IAs can acquire essential information about Verde, such as the menu, prices, and availability, from any available channel—even if it’s just via a simple phone number. Crucially, Verde doesn’t need to adopt AI; it only needs to make sure its business details are easily discoverable.
Implications for Business Operations
- Focus on Core Business: With Intelligent Assistants handling customer interactions, owners can allocate all resources and energy to their central product or service—here, making excellent salads.
- Ease of Discoverability: The onus is simply on businesses to ensure that essential information, like menus and pricing, is readily accessible to Intelligent Assistants.
- Elimination of Peripheral Responsibilities: Traditional roles like digital advertising, website management, and integrations with third-party services become superfluous as Intelligent Assistants take over these functions.
By ensuring that their business information is easily accessible, companies like Verde can gain the advantages of AI technology without the need for direct investment or implementation. This imminent paradigm shift is set to return businesses to their foundational purpose: delivering exceptional value through their core offerings.