Verde Example

The Future of Business in the Age of Intelligent Assistants: A Focus on Core Value Propositions

The rise of Intelligent Assistants (IA) is poised to fundamentally alter how businesses operate, especially for those encumbered by the intricacies of digital marketing, online platforms, and data management. Contrary to common assumptions, this shift doesn’t require business owners to invest in advanced AI technologies; instead, it liberates them to focus exclusively on their core value proposition.

The Verde Example Revisited

Take Verde, a specialty salad restaurant, as an example. Currently, the owner must manage multiple tasks—ranging from digital marketing and database upkeep on delivery platforms to website maintenance—all of which divert attention from the primary goal: crafting exceptional salads. In an environment influenced by Intelligent Assistants, these operational burdens become obsolete.

How Intelligent Assistants Work for You

Intelligent Assistants, acting on the consumer’s behalf, source the best options according to individual preferences and needs. These IAs can acquire essential information about Verde, such as the menu, prices, and availability, from any available channel—even if it’s just via a simple phone number. Crucially, Verde doesn’t need to adopt AI; it only needs to make sure its business details are easily discoverable.

Implications for Business Operations

  1. Focus on Core Business: With Intelligent Assistants handling customer interactions, owners can allocate all resources and energy to their central product or service—here, making excellent salads.
  2. Ease of Discoverability: The onus is simply on businesses to ensure that essential information, like menus and pricing, is readily accessible to Intelligent Assistants.
  3. Elimination of Peripheral Responsibilities: Traditional roles like digital advertising, website management, and integrations with third-party services become superfluous as Intelligent Assistants take over these functions.

By ensuring that their business information is easily accessible, companies like Verde can gain the advantages of AI technology without the need for direct investment or implementation. This imminent paradigm shift is set to return businesses to their foundational purpose: delivering exceptional value through their core offerings.

Author: John Rector

John Rector is an AI Futurist who predicted the next word in business™, starting with his notable paper from 2015, "Mommy, What's a Cashier?" Drawing upon 40 years of experience in the practical applications of high technology, he assists clients in converting uncertainty into strategic advantages within a one-to-six-year framework. With leadership roles including IBM executive and co-founder of e2open, he has a diverse and impactful background. In the AI sector, he has set benchmarks through his contributions to Mind Media Group and Florrol, pioneering AI-based services and content generation. His investment initiative, Waterway Ventures, is committed to advancing promising AI startups. His creative ventures include founding Bodaro and graphic design studio Palm ❤️. In education, he has launched Nextyrn, which uses AI for personalized learning experiences, and in art, he leads Potyn, an initiative using AI to create bespoke pieces. His ever-expanding portfolio features companies like Nozeus, Infinia, Blacc Ink, and Maibly. Operating from Charleston, SC, his current focus involves partnering with individuals and enterprises to develop innovative business models and processes for the rapidly approaching age of AGI.

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