Attention: Where

Where is My Attention? Mastering the Art of Conscious Focus

The Nature of Attention: A Wandering Child

Imagine your attention as a small child—curious, energetic, and always eager to explore. Just like a child who wanders off without permission or notice, our attention is constantly shifting, moving from one object or thought to another. This inherent volatility isn’t something to be judged; it is simply a part of our cognitive landscape that we can learn to understand better.

Third-Person Perspective: A Novel Way to Observe

Mastering the art of knowing where your attention lies involves adopting a third-person perspective. By stepping back and observing where your attention is at any given moment, you detach from immediate engagement. This detachment doesn’t dilute the experience but enriches it, enabling a more thoughtful interaction with your environment.

The Power of “Why”: Questioning the Focus

Once you’ve located your attention, the next step is to engage with it critically. Asking “Why?” initiates a dialogue with yourself that goes beyond the surface level. Why is my attention drawn to this particular task? Why am I distracted by this specific thought? Why does this emotion have a hold on me right now? These questions dig deep into the root causes and motivations behind the wandering nature of your attention, providing valuable insights into your inner workings.

The Myth of Giving Attention

Common parlance often suggests that we “give” our attention to something, as if it were a deliberate act. However, in reality, our attention is already given—it’s always somewhere, doing something. The key is not to give but to guide it, to steer it towards tasks and thoughts that align with our goals and values.

The Impact: Profound Changes Through Conscious Observance

Adopting this method of observing your attention from a third-person perspective and asking meaningful “Why?” questions can have a transformative impact on your life. It not only enhances self-awareness but also improves decision-making and focus. It turns the involuntary act of having one’s attention “stolen” into a conscious process of choice and engagement.


Knowing where your attention lies and questioning its focus are crucial steps in mastering self-awareness and, by extension, your life’s direction. By observing your attention without judgment, asking why it goes where it goes, and understanding that it is not given but guided, you can navigate through life with a newfound sense of purpose and clarity. The practice of conscious focus is not just a skill but a lifestyle, one that leads to deeper insights, more meaningful experiences, and a more fulfilling life.

Author: John Rector

John Rector, a former IBM executive and co-founder of e2open, has an impressive portfolio of leadership roles across a range of companies and industries. In the realm of digital marketing, he has successfully led Social Media Target, ensuring its competitiveness in the ever-evolving digital landscape. He has also served operationally at Rainbow Packaging, focusing on the delivery of farm-fresh produce. John's creativity and vision for web technologies shine through at Bodaro and Palm ❤️, the latter being a graphic design studio founded in June 2023. He has also ventured into the education sector with Nextyrn, a tutoring startup that leverages AI for personalized learning experiences. His entrepreneurial spirit has also seen the founding of Potyn, an innovative project that uses AI to create bespoke art. The newest additions to his extensive portfolio include Nozeus, Infinia, Blacc Ink, and Maibly, further expanding his influence across various industries.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: