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Paradox of Screentime

The ubiquitous presence of smartphones and social media in our lives has given rise to an era dominated by screens. Paradoxically, the device we continue to call a ‘phone’ is seldom used for its original purpose in 2023, having evolved into a portal for diverse digital interactions. The average user dedicates approximately eight hours a day to this screen-oriented existence.

However, a shift is on the horizon, heralded by the rise of AI assistants. As we increasingly turn to these virtual companions for assistance, a parallel can be drawn with the transformative journey of the ‘phone’. The escalating adoption of AI assistants is poised to reverse the trend of increasing screen time, leading to a gradual yet significant reduction.

This shift promises an intriguing paradox: increased digital interaction, but decreased screen engagement. As we interact more verbally with AI assistants, our dependency on screens may diminish. This could, in an unexpected twist of fate, result in us being more present in our immediate surroundings, more tuned into the here and now.

The primary device enabling this change is likely to be the earbud, facilitating seamless, hands-free interaction with AI. With AI assistants engaging us primarily through auditory communication, we may only turn to our screens when visual aids enhance the comprehension or consumption of information, such as images or maps. This evolution of interaction could potentially redefine our relationship with technology, fostering a more balanced and less screen-dominated digital experience.

Author: John Rector

John Rector, a former IBM executive and co-founder of e2open, has an impressive portfolio of leadership roles across a range of companies and industries. In the realm of digital marketing, he has successfully led Social Media Target, ensuring its competitiveness in the ever-evolving digital landscape. He has also served operationally at Rainbow Packaging, focusing on the delivery of farm-fresh produce. John's creativity and vision for web technologies shine through at Bodaro and Palm ❤️, the latter being a graphic design studio founded in June 2023. He has also ventured into the education sector with Nextyrn, a tutoring startup that leverages AI for personalized learning experiences. His entrepreneurial spirit has also seen the founding of Potyn, an innovative project that uses AI to create bespoke art. The newest additions to his extensive portfolio include Nozeus, Infinia, Blacc Ink, and Maibly, further expanding his influence across various industries.

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