Human beings are compelled by evolution to give and get human attention. Social media makes this easier and it’s free to use. However, there is nothing easy about giving or getting human attention. This is a very complicated and messy process we call “The Human Experience”. Massive ONLINE communities (MOCs) complicate matters:

  1. our typical human etiquette does not naturally convey to online experiences.

  2. software agents make the laws and enforce the laws without any human oversight.

  3. we learn later that free is not free. We pay a price. We exchange our data about us for free software that opens the looking glass (on our mobile device) to a world of complicated human interactions on a scale not understood or approved of by our parents.

Social Media is NOT media

If you can’t wrap your head around the fact that social media is just a free and easy way to do human interactions then please know this:

Social media is NOT media. Social media is NOT a newspaper, a magazine, a movie, a book, a TV Show, a concert or a song. All media just mentioned is experienced the same by all.

Although we all participate in “The Human Experience”, no two humans have had the same human experience. The rules are the same (i.e. 24 hour day) but every human has their own unique experiences.

Although a few participate in “Social Media”, no two humans have ever had the same social media experience. The rules are the same (i.e. Share) but every user has their own unique experiences created and managed by the same artificial intelligent software agent as everyone else.

When you’re ready, I’m ready.


Written by jsrector

The founder of a multi-channel cloud software company. A highly experienced technology executive that consults with heads of states, chief executives, celebrities, producers, fellows, artists, authors, engineers, global brand managers and small business owners on artificial intelligence and the human experience (attention + awareness)

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