What do you think is more important to your business?

A.      Building a bigger audience?
B.      Brand recognition?
C.      Loyalty and repeat business?
D.     Quick one-time sales?
E.      Having the lowest price?

If you answered, A, B, or C, or all three, we agree.  If you answered “D” or “E”, there’s no need to finish reading this article.

When you shop online or at a retail establishment, are you more loyal to a brand or do you go for the cheapest price?  We were in the market for a fitness watch recently and I went to one of the biggest online retailers in the world and searched for: “Smart Fitness Watch”. I then sorted from lowest price to highest.  So many Apple look-alike watches came up for as low as $35.  The unverified purchase reviews were phenomenal: All 5 stars.  Being a smart loyal shopper, I quickly knew that I would have buyers regret if I purchased the $35 smartwatch.  I ended up buying a brand I recognized and I am a satisfied customer (I paid higher than $35).

Research has proven that most savvy buyers will buy from a brand that they recognize and trust.  A brand that evokes a “feel good about life” mentality.  The $1,000 question is how do you gain that trust?

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That’s where we come in.  We have proven experience with expanding your social media audience while at the same time evoking brand recognition and new buyers without initially selling your product.
Interested in learning more?

Written by John Rector

His original works (videos, images and blog posts) are seen by millions of social media users daily. John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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