Surfboard Software Architecture

People ride on the waves of the Internet in cyberspace. I call this new software architecture “surfboard”. Most software algorithms require a PLATFORM. Think of it as a oil platform in the ocean. It’s stable. It’s resistant to waves. My “surfboard” algorithm would float on the sentiment shifts on social media. She (aka surfboard v0.1) would automatically sense the sentiment and advise YOU given the current “wave” conditions in real time. One problem I see right away is that we only measure sentiment in 3 forms — negativeneutralpositive. That’s like saying there are only 3 types of waves in the ocean, which we all know is ridiculous. SO! In order to implement surfboard software architecture We need a broader spectrum of SENTIMENT. SO! I’m been thinking about HOW THE FUCK DO WE MEASURE SENTIMENT WITH GREATER PRECISION! I have a solution I call it “integrated emoticons” Stay tuned. You can thank me later. 🙂

Author: John Rector

John Rector is a Charleston-based entrepreneur, author, and AI strategist. He co-founded E2open, the supply-chain software company acquired for $2.1 billion in 2025, and in 2026 opened Charleston AI, a 3,000-square-foot lab that helps people and organizations understand and use artificial intelligence. He is the creator of The Reality Equation — a lecture series, book, and curriculum exploring attention, prediction, and how reality is experienced — and the author of more than two dozen books. He writes and speaks widely on artificial intelligence, attention, and the future of human work.

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