Creating an environment in which a sale can take place

business plan on wallSales.  We will always have sales people.  I did it for 20 years.  MARKETING is creating an environment in which a sale can take place.   Sales people LOVE great marketing. It makes their job easier. Marketing and Sales are very different. They are symbiotic but very different. Creating an environment in which a sale can place is changing.  I call it Marketing 1:1.  It requires more energy.  Way more energy!  BUT if you do it right, sales people will love YOU!

How to create an environment in which a sale can take place in our new world (2015 edition):

  • Know your client!  NOT your target.  Think like a salesperson.  Know him/her.  His/her’s spouse’s name.  Their kids.  Their hobbies. Their fears.
  • Define the problem.  Don’t understand it.  DEFINE IT!
  • Solutions are the flip side of the coin.  They buy solutions.  They buy solutions to the problem YOU define.
  • 3 heads are better than 1.  If you are creating marketing campaigns without at least 2 others, you are doing it wrong!
  • Be flexible!  Your team, your ideas, your audience, your sales people, your customers – they all change eventually.
  • Find your zone! Which hour of the day are magically creative.  Don’t worry about what your boss thinks or your organization’s “regular business hours”.  YOU create when you are in your zone.
  • THINK!  Do not think about you or your product or your solution or your quota. Think about them. Always SEE it through your audience’s eyes, not R&D or Sales or Management.  Think about your audience ALL THE TIME.  See them.  Be them.

You can thank ME later 🙂  Marketing 1:1

Author: John Rector

John Rector is an AI Futurist who predicted the next word in business™, starting with his notable paper from 2015, "Mommy, What's a Cashier?" Drawing upon 40 years of experience in the practical applications of high technology, he assists clients in converting uncertainty into strategic advantages within a one-to-six-year framework. With leadership roles including IBM executive and co-founder of e2open, he has a diverse and impactful background. In the AI sector, he has set benchmarks through his contributions to Mind Media Group and Florrol, pioneering AI-based services and content generation. His investment initiative, Waterway Ventures, is committed to advancing promising AI startups. His creative ventures include founding Bodaro and graphic design studio Palm ❤️. In education, he has launched Nextyrn, which uses AI for personalized learning experiences, and in art, he leads Potyn, an initiative using AI to create bespoke pieces. His ever-expanding portfolio features companies like Nozeus, Infinia, Blacc Ink, and Maibly. Operating from Charleston, SC, his current focus involves partnering with individuals and enterprises to develop innovative business models and processes for the rapidly approaching age of AGI.

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