How did we humans get so smart anyway?  I propose the answer is MEMORY.  We humans outpaced our other species by remembering.  We got to this place by making very simple binary choices (A or B).  Our ancestors usually made this choice on which was more optimal for survival.  Same as our cousins in the animal kingdom.


546px-BDDWe got smarter.  Our memories in our cells (which are only 1% different than most of the rest of the animal kingdom btw) have more memory.  Over a very short time (few thousand years) if you compound interest on $1 you will have a shitload of money.  Our slightly smaller cell memories over a very short period of time (100,000 years) has created us technological superior creatures.


We humans with our exponentially growing cell memories have gotten out of synch with the the rest of the universe.  We just might have fucked this planet already.  I’m not sure.  I’m sure one day WE will be smart enough not to kill our planet or even each other.  What an amazing day that will be!  I’m praying we only require a few generations and not a few millennium.

Written by John Rector

John Rector is the President of Social Media Target, LLC. He is the co-founder of E2OPEN, a multi-channel cloud software company. A highly experienced technology executive that consults with heads of states, chief executives, creatives, artists, authors, engineers, global brand managers and small business owners on artificial intelligence and the human experience (attention + awareness.

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