Strategy Session

John Rector Approach: Strategic Advice and the Symmetry of Past and Future

Title: Strategic Equation: Adjusting Constants to Embrace the Future


Strategic advice, as conceptualized by John Rector, hinges on understanding the dynamic interplay between the past and the future. This approach is grounded in a mathematical perspective where the constants of the past are balanced against the variables of the future in a symmetrical equation. The key to navigating this equation is not in unraveling the complexities of future variables but in actively adjusting the constants of the past.

The Symmetrical Equation of Strategy

  • The Past (Constants): The constants represent the unchangeable elements of the past. These are fixed points of reference – historical data, established patterns, and learned lessons. In the strategic equation, these constants are on the left side, signifying their stable, foundational role.
  • The Future (Variables): The variables symbolize the future’s endless possibilities and inherent unpredictability. Positioned on the right side of the equation, these variables represent potential outcomes and scenarios.
  • Symmetry and Balance: The strategic equation posits that the constants of the past are in balance with the variables of the future. This symmetry suggests a fundamental relationship where understanding and adjusting one aspect (the past) influences the other (the future).

Making History: Adjusting Constants in Real-Time

  • Active Adjustment: The focus of strategic action is on adjusting the constants of the past. This involves reinterpreting past experiences, learning new lessons, and reshaping established patterns.
  • Real-Time Adaptation: By altering these constants in real-time, one can effectively prepare for the arrival of the future. This process, termed “making history,” emphasizes proactive and immediate actions.
  • Outcome Orientation: The adjustment of constants directly influences the variables of the future. By changing one’s approach to the past, the future’s trajectory can be impacted, leading to more favorable outcomes.


In this strategic framework, preparation for the future is achieved not by attempting to solve the algebra of future variables, but by actively adjusting the constants here and right now. This approach underscores the importance of present actions and decisions in being well-prepared for the future’s arrival. The equation of past and future is a dynamic and ever-evolving narrative, where today’s actions quickly become tomorrow’s constants, enabling a state of readiness for whatever the future holds.

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Author: John Rector

John Rector is an AI Futurist who predicted the next word in business™, starting with his notable paper from 2015, "Mommy, What's a Cashier?" Drawing upon 40 years of experience in the practical applications of high technology, he assists clients in converting uncertainty into strategic advantages within a one-to-six-year framework. With leadership roles including IBM executive and co-founder of e2open, he has a diverse and impactful background. In the AI sector, he has set benchmarks through his contributions to Mind Media Group and Florrol, pioneering AI-based services and content generation. His investment initiative, Waterway Ventures, is committed to advancing promising AI startups. His creative ventures include founding Bodaro and graphic design studio Palm ❤️. In education, he has launched Nextyrn, which uses AI for personalized learning experiences, and in art, he leads Potyn, an initiative using AI to create bespoke pieces. His ever-expanding portfolio features companies like Nozeus, Infinia, Blacc Ink, and Maibly. Operating from Charleston, SC, his current focus involves partnering with individuals and enterprises to develop innovative business models and processes for the rapidly approaching age of AGI.

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