Reason to Buy 2023

The Key Benefits and Motivators for Early Adopters of Intelligent Assistants Powered by AI: Gatekeeper and Task Reduction

1. Gatekeeper Functions: Ensuring Security and Convenience

One of the primary appeals for early adopters of AI-powered Intelligent Assistants (IAs) is the advanced gatekeeping functionality. Leveraging the power of artificial intelligence, these IAs offer an unprecedented level of call screening and filtering capabilities, effectively acting as personal gatekeepers for users.

Take, for example, the enhancements in Call Screening announced by Google in September 2023 for the Pixel 8. The improved AI technology enables the device to:

  • Separate wanted calls from unwanted calls, ensuring you only interact with relevant parties.
  • Filter and decline robocalls in the background, providing a seamless experience.
  • Prompt callers to state their name and reason for calling, adding an extra layer of security.
  • Deliver on-screen information about the caller, allowing users to make informed decisions before picking up the phone.

These features significantly reduce the cognitive load and risk associated with managing calls, thereby acting as a compelling motivator for early adopters.

2. Task Reduction: The Pathway to Mainstream Adoption

While gatekeeping functions may attract the early adopters, it’s the promise of task reduction that will drive mainstream adoption of AI-powered IAs. The future of these intelligent systems lies in their ability to not just assist but autonomously perform tasks, thereby reducing the user’s involvement to a minimum.

Consider the following scenarios where an IA takes over the task entirely:

  • Email Management: The IA doesn’t just draft emails based on your needs but also autonomously sends them, saving valuable time and reducing the chance of human error.
  • Calendar Management: Beyond merely reading your calendar, the IA automatically schedules, reschedules, cancels, and sends reminders for appointments without requiring your input.

These are just a few examples, but they illustrate the transformative potential of task reduction capabilities in AI-powered IAs. By automating mundane and repetitive tasks, these intelligent systems allow users to focus on more complex and meaningful work, making them indispensable tools for the modern individual.


In conclusion, the two key benefits and motivators—gatekeeper functions and task reduction—highlight the incremental value that AI-powered Intelligent Assistants offer. As these technologies continue to evolve, they are set to become an integral part of our daily lives, revolutionizing the way we interact with technology and manage our time.

Author: John Rector

John Rector is an AI Futurist who predicted the next word in business™, starting with his notable paper from 2015, "Mommy, What's a Cashier?" Drawing upon 40 years of experience in the practical applications of high technology, he assists clients in converting uncertainty into strategic advantages within a one-to-six-year framework. With leadership roles including IBM executive and co-founder of e2open, he has a diverse and impactful background. In the AI sector, he has set benchmarks through his contributions to Mind Media Group and Florrol, pioneering AI-based services and content generation. His investment initiative, Waterway Ventures, is committed to advancing promising AI startups. His creative ventures include founding Bodaro and graphic design studio Palm ❤️. In education, he has launched Nextyrn, which uses AI for personalized learning experiences, and in art, he leads Potyn, an initiative using AI to create bespoke pieces. His ever-expanding portfolio features companies like Nozeus, Infinia, Blacc Ink, and Maibly. Operating from Charleston, SC, his current focus involves partnering with individuals and enterprises to develop innovative business models and processes for the rapidly approaching age of AGI.

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