The 2 Wolves

The Critical Balance: The Non-Negotiable Need to Feed Both Wolves and the Shadow Within


The parable of the two wolves—a narrative warning us to nurture our better selves—often leaves out a crucial nuance that can have profound implications for our psychological well-being. What happens when we decide to starve one of the wolves?

The Peril of Starvation

Contrary to popular belief, a starving wolf doesn’t wither away quietly. Starvation leads to desperation; a desperate wolf becomes more aggressive, unpredictable, and significantly harder to manage. Ignoring or suppressing one aspect of ourselves doesn’t make it disappear; it drives these traits into our unconscious, where they can resurface in damaging ways.

Jung’s Shadow: The Ignored Becomes the Destructor

Carl Jung’s concept of “The Shadow” supports this view. According to Jung, the darker facets of our personality don’t vanish when ignored or suppressed. They get pushed deeper into our unconscious mind and gain strength, waiting for a moment to re-emerge in unexpected and often destructive ways.

What Does Feeding the Shadow Look Like?

Feeding the shadow is an act of introspection and self-examination. It starts with an honest acknowledgment that this darker aspect exists within us. Ignoring it or pushing it aside is not an option if we seek a balanced self. So, how do we feed this shadow?

  1. Introspection: Spend time in reflection to identify the traits, impulses, or emotions that form your shadow. Understand what triggers them and in what contexts they appear.
  2. Self-Examination: Look at these darker aspects without judgment. They exist for a reason and understanding that reason is crucial for integration.
  3. Honesty: Be honest with yourself about your shadow aspects. Denial leads to further suppression, which is counterproductive.
  4. Kindness and Love: Embrace these darker aspects with kindness and love. Recognize that they are part of you, and they too deserve your attention and understanding.
  5. Control, Not Elimination: Feeding the shadow does not mean giving it free rein to dominate your behavior. It means acknowledging its presence and channeling it in constructive ways.

The Act of Harmony

Feeding both wolves and the shadow isn’t just an indulgence—it’s a necessity for maintaining internal harmony and psychological balance. Starving one disrupts this equilibrium, leading to a life plagued by internal conflict and heightened emotional distress.


In summary, the key to internal balance and a fulfilling life doesn’t lie in choosing which wolf to feed but in recognizing that both wolves and the shadow are vital components of our psychological makeup. Starving one wolf or ignoring the shadow is a recipe for internal chaos, not peace. By acknowledging and integrating all aspects of ourselves, we not only deepen our understanding of ourselves but also become better equipped to navigate the complexities of human emotions and behaviors.

Author: John Rector

John Rector is an AI Futurist who predicted the next word in business™, starting with his notable paper from 2015, "Mommy, What's a Cashier?" Drawing upon 40 years of experience in the practical applications of high technology, he assists clients in converting uncertainty into strategic advantages within a one-to-six-year framework. With leadership roles including IBM executive and co-founder of e2open, he has a diverse and impactful background. In the AI sector, he has set benchmarks through his contributions to Mind Media Group and Florrol, pioneering AI-based services and content generation. His investment initiative, Waterway Ventures, is committed to advancing promising AI startups. His creative ventures include founding Bodaro and graphic design studio Palm ❤️. In education, he has launched Nextyrn, which uses AI for personalized learning experiences, and in art, he leads Potyn, an initiative using AI to create bespoke pieces. His ever-expanding portfolio features companies like Nozeus, Infinia, Blacc Ink, and Maibly. Operating from Charleston, SC, his current focus involves partnering with individuals and enterprises to develop innovative business models and processes for the rapidly approaching age of AGI.

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