3.4 Billion Monopolies

3.4 Billion Monopolies: The Next Evolution in Human Potential and Business


The societal narrative that has held sway for generations is one deeply rooted in industrialization. This paradigm, effective though it may have been for a time, has often reduced human potential to a mere cog in the machinery of economic progress. As we approach the dawn of a new Renaissance, we are called to recognize and celebrate the intrinsic diversity of human pursuits, especially as they relate to the business world and beyond.

Two Worlds: The 3.4 Billion and the 4.6 Billion

At the core of this new perspective is the understanding that only a minority of the global population, approximately 3.4 billion people, are intrinsically inclined toward business-related activities. On the other hand, 4.6 billion individuals serve in roles that go beyond the conventional business sphere—roles that, while not easily quantifiable in economic terms, are invaluable in the broader context of human progress and societal enrichment.

Beyond Industrialization: Valuing All Contributions

The 4.6 billion individuals who are not inherently geared toward business have just as crucial roles to play. Whether it is raising future generations, engaging in artistic creation, or contributing to community well-being, these roles should not be seen as any less significant. Their contributions form the backbone of a society that is rich in diversity and human potential.

The Future of Business: Individual Empires

For the 3.4 billion with intrinsic business inclinations, the future holds a transformative shift. Each of these individuals has the potential to become an independent brand—a personal monopoly offering unique products or services. In this new paradigm, business is not just the domain of a select few corporations; it’s a space teeming with individual brands that each bring their own unique value propositions to the market.

Personal Monopolies and Marketplace Diversity

These personal monopolies do not stifle competition; they enrich it. In a marketplace with 3.4 billion unique brands, the potential for innovation and diversity is unparalleled. Consumers benefit from a broader range of choices, each offered by a brand that specializes in its own unique service or product.

Reimagining Employment and Economic Structures

In this context, the traditional concept of employment undergoes a significant transformation. Business engagements shift from employer-employee relationships to partnerships between brands. Economic power becomes decentralized, distributed across these billions of personal monopolies that interact in a global marketplace, unhindered by traditional corporate or national loyalties.


The impending Renaissance challenges us to look beyond an outdated, industrialized mindset that has constrained human potential for too long. It calls us to embrace a future where both the 3.4 billion and the 4.6 billion find their own unique ways to contribute to society. Whether through personal monopolies in the business world or invaluable roles outside of it, this new era promises to celebrate the full spectrum of human capability and contribution.

Author: John Rector

John Rector is an AI Futurist who predicted the next word in business™, starting with his notable paper from 2015, "Mommy, What's a Cashier?" Drawing upon 40 years of experience in the practical applications of high technology, he assists clients in converting uncertainty into strategic advantages within a one-to-six-year framework. With leadership roles including IBM executive and co-founder of e2open, he has a diverse and impactful background. In the AI sector, he has set benchmarks through his contributions to Mind Media Group and Florrol, pioneering AI-based services and content generation. His investment initiative, Waterway Ventures, is committed to advancing promising AI startups. His creative ventures include founding Bodaro and graphic design studio Palm ❤️. In education, he has launched Nextyrn, which uses AI for personalized learning experiences, and in art, he leads Potyn, an initiative using AI to create bespoke pieces. His ever-expanding portfolio features companies like Nozeus, Infinia, Blacc Ink, and Maibly. Operating from Charleston, SC, his current focus involves partnering with individuals and enterprises to develop innovative business models and processes for the rapidly approaching age of AGI.

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