Until very recently, we were readers and viewers. We were subscribers. We were consumers. Today, we’re all creators!
Martin Luther used the printing press to disrupt the well established Catholic church. He was responsible for 20% of all pamphlets produced from 1500 – 1530.
In 1842 Volney B. Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. In doing so, he gave birth to the advertising agency.
Mark Zuckerberg created a game called “Hot or Not” for a website called FaceMash in 2003 and in doing so tapped into our primal need to be our own public relations officers.
We are no longer readers and viewers. We are creators! Like Martin Luther, YOU can disrupt the status quo. Unlike Volney Palmer, you cannot intermediate value as a 3rd party. Be the creator you are! Create.
You now have full access to the entire human race without the need for 3rd parties and their rules. Those rules were never fair to creators anyway.