The Netflix Paradigm Shift


Stop ADS on Open Hand.

A trillion dollars will migrate from corporate marketing budgets to information technology budgets over the next twelve years. The reason is simple. It is easier to change people’s mind when you create value in their lives versus interrupting their visual and auditory stimulations with an advertisement. Millennials use their hard earned money to SUBSCRIBE to services that completely eliminate ads NOW! Netflix is the benchmark.


Below is a high-level statement of work (SOW) that can be found in a request for quote (RFQ) right now. Early adopters all over the world are asking their CIOs to STAGE EXPERIENCES like the one described below.  To fund this operation, they are asking their CMOs to DECREASE their adspend.

We are looking to hire a firm to help us implement the following process:

…when our customer’s shampoo bottle gets below the reorder threshold it checks the end-of-life (EOL) date of the current product and cross references that with the phLevel insights and sends a notification to our customer’s virtual assistant (VA) with an appropriate order request and updates this week’s forecast for the warehouse that serves this customer. After the VA provides the purchase order with accurate shipping details after checking scheduled life events (i.e. residential move), notify the VA of the delivery date and time…


The ubiquitous adoption of smartphone behavioral standards has forever changed how we humans interface with people, places, and things. We can’t go back. Many of us can’t function normally without our mobile devices now. Imagine when this new advertising disruptor in fully implemented and adopted!

Billions of processes must undergo a digital transformation. My experiences and my relationships over the last 25 years have led me to you right now. I can help. I know how to significantly improve your business performance. Call me at +1 (843) 327-6008 to get started right now.

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