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John Rector

Entrepreneur

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Tag: zero-attention economy

Announcement image reading The Zero-Attention Economy, Second Edition, beside the book cover of a woman in profile against a red field.
Cat Links Artificial Intelligence, Attention

The Zero-Attention Economy, Second Edition

Posted on October 23, 2026October 23, 2026 jsrector

The Zero-Attention Economy is out in a free second edition, with a new Part Four on what absorption leaves for the people who receive the exceptions: fresh horses, two clocks, and why the charge belongs to the person. … readThe Zero-Attention Economy, Second Edition

Dark cover reading The Charge Is Yours, Fresh Horses part three, with a cyan clock labeled the business and a pink clock labeled you, separated by a thin line.
Cat Links Artificial Intelligence, Attention, Personal Operating Systems

The Charge Is Yours

Posted on October 23, 2026October 23, 2026 jsrector

If a hard decision is counted against a person and not a job, the most valuable thing any agent holds is its model of one person, built mostly outside work and worth something only if it travels. That is why personal AI will win, and why every business needs a bring-your-own-AI policy. … readThe Charge Is Yours

Paper-toned cover reading Two Clocks, Fresh Horses part two, with two clock faces labeled the spoil clock at six and the horse clock at half past nine.
Cat Links Absorption, Artificial Intelligence, Attention

Two Clocks

Posted on October 23, 2026October 23, 2026 jsrector

Holding a hard decision until you are fresh is a kindness only when you tire before the question spoils. Every decision runs on two clocks, and the charge it costs is counted against a person, not against the job. … readTwo Clocks

Dark cover reading Fresh Horses, with eleven red blocks side by side labeled eleven charges, no walk between them, and a faint 1911 in the corner.
Cat Links Absorption, Artificial Intelligence, Attention

Fresh Horses

Posted on October 23, 2026October 23, 2026 jsrector

Civilization advances by the work we no longer think about, Whitehead wrote in 1911, and then added that thought is a cavalry charge: limited, decisive, and dependent on fresh horses. AI is absorbing the routine that used to rest them. … readFresh Horses

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