Entrepreneur
In 1929 Harold Hotelling proved that two sellers on one shoreline end up back to back at the midpoint — the law behind the sameness of apps, candidates, and now AI assistants. AI is a machine for standing at the midpoint, and once it stands there for free, the law reverses: value runs to the ends of the beach. … readThe Middle of the Beach
Nature’s fidelity to recognizable form gives life its continuity, attention its background, and creativity something worth departing from. … readNature Is Most Likely
Prediction makes the familiar dependable. Creativity gives a meaningful departure a form worth repeating, and working with AI requires understanding the difference. … readMost Likely, Least Likely
AI may make the most likely world easy to actualize. The increasingly rare human contribution is choosing the improbable possibility worth giving energy. … readThe Most Likely World
Make something with AI that you want to read, hear, watch, or use. Then become its first audience: experience it, question it, and let what you notice shape the next version. … readStop Consuming and Start Creating with AI. Then Consume What You Create.
A copy is supposed to be measured against the original. But the original is an artifact too, and every artifact is a miss — so the standard was never the original, which makes “better than the original” the ordinary case rather than a paradox, and leaves originality as a timestamp rather than a merit. … readWhat Is a Copy
The future becomes the Past by selection. Nature follows the strongest continuation. Prediction machines do the same. Creativity gives a less-likely future enough form to become history. … readMost Likely
Taste is usually called preference, and preference cannot explain the most common experience in any craft: knowing your own work is short while being unable to fix it. Derived from exemplarity instead, taste is a reading of the angle between an artifact and the exemplar it was made against. … readWhat Is Taste
Observe the mechanismThen observe the artifact Artificial intelligence does not create books. It does not create reports, plans, strategies, photographs, software, presentations, songs, legal briefs, marketing campaigns, financial models, or solutions. … readI’ve Got the Pattern. I’ll Create…