Entrepreneur
A complete interactive cookbook for serving a customer whose attention is elsewhere. Read twelve methods, explore worked examples, and build a service that carries context, authority, verification, and recovery. … readServing the Customer Who Never Looks
Absorption leaves one encounter with human attention: the exception. When an absorbed matter has to come back, the return should cost the person one decision, and that moment is where a business is still seen. … readWhen the Matter Comes Back
A customer can stop looking at your business without ceasing to be your customer. Absorption changes the rules: the outcome must be maintained while the person’s attention participates elsewhere. … readServe the Customer Who Is Not Looking
A worthy subject can arrive unworthily. The importance of your message does not establish that this moment belongs to it; timing belongs to the person whose life you are entering. … readWorthy of Their Attention: Timing
Capturing attention and being worthy of it are different achievements. The recipient decides what an interruption leaves behind in the relationship. … readWorthy of Their Attention
Business becomes visible when the same activity carries an agreed obligation between people whose personal relationship cannot be taken for granted. … readBusiness Begins with Strangers and Money