Entrepreneur
The Zero-Attention Economy is out in a free second edition, with a new Part Four on what absorption leaves for the people who receive the exceptions: fresh horses, two clocks, and why the charge belongs to the person. … readThe Zero-Attention Economy, Second Edition
Holding a hard decision until you are fresh is a kindness only when you tire before the question spoils. Every decision runs on two clocks, and the charge it costs is counted against a person, not against the job. … readTwo Clocks
Civilization advances by the work we no longer think about, Whitehead wrote in 1911, and then added that thought is a cavalry charge: limited, decisive, and dependent on fresh horses. AI is absorbing the routine that used to rest them. … readFresh Horses
A function can become less demanding of attention without becoming less valuable. As AI absorbs routine work, the human question is what deserves the attention it releases. … readYou Are Not Becoming Less Human
You never judge the work – you judge the work against a floor pooled from everything you have already seen. AI is filling that pool with the best work ever made, so the world is about to get measurably better and feel worse, and nobody will have lied. … readThe Rising Floor
A complete interactive cookbook for serving a customer whose attention is elsewhere. Read twelve methods, explore worked examples, and build a service that carries context, authority, verification, and recovery. … readServing the Customer Who Never Looks
Absorption leaves one encounter with human attention: the exception. When an absorbed matter has to come back, the return should cost the person one decision, and that moment is where a business is still seen. … readWhen the Matter Comes Back
A customer can stop looking at your business without ceasing to be your customer. Absorption changes the rules: the outcome must be maintained while the person’s attention participates elsewhere. … readServe the Customer Who Is Not Looking
Search meets a person whose attention is already participating. Absorption lets the business happen without the delegated matter remaining in human attention: Actual matches Expectation, R equals one, and ln(1) equals zero. … readDelegate It: The Absorption of Business
When the same few engines write the daily record for billions of minds, private forecasters converge — not by touching any denominator, which is impossible, but by feeding them all the same diet. Surprise becomes correlated, and correlated surprise is what turns a loss into a crisis. … readCorrelated Surprise