Search vs. Social 2020
Google is now the great Answer Engine. The result is the answer in less than 0.31 seconds. It is no longer a Search Engine that points you to a website that contains the answer. That
Category: SEO
You cannot automate Empathy!
The most important lesson in business … Continue readingYou cannot automate Empathy!
For You Magazine
Why Fortune Magazine is owned by a Thai businessman. … Continue readingFor You Magazine
Surprise & Wonder
We ask Google more questions than any other entity including leaders, teachers, experts, and trusted friends. We don’t go to social media for answers. We go for surprise & wonder. Alphabet, Inc. sells answers.
Massive Online Communities
980,000,000 humans are having a social media experience right now this very instance. Much like The Human Experience, a social media experience is unique to that one particular human being. When humans experience traditional media
How Social Media Differs
Did you see Instagram today? Said no one ever. Right now, at this very moment, over one billion humans are having a social media experience. No two are the same. With all other mass media
Messaging Optimization
I can calculate my odds that my message will be viewed by you on your smartphone rather easily. At this very moment there exist trillions of possibilities. Those possibilities are published messages available to you
Search vs. Discovery
Customers may search for you OR they may discover you. … Continue readingSearch vs. Discovery
The Secret Life of Social Sellers
Social Selling does not require SEO at all. The monthly social selling software as a service (SaaS) expense is ZERO since the software providers are more than happy to license the software and host it
Managed Service Provider
These are the typical services we provide when you hire us to manage your social media on your behalf: Manage social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the