Entrepreneur
Fear and hope ride along in every Reality as the angle attention cannot read. Like velocity, they are carried and unfelt, and they reach you only on a quarter turn: the two sentences you write. … readFear Rides Along. You Feel It on the Turn.
Fear and hope are stories about an unknown future. Separating the force of attention from the direction of a story makes the story available for inspection. … readFear Fits on a Page
A souvenir is ordinarily a small object that brings a place home. Read against the foundation it is the mark of a later and smaller act, the buying or the lifting, which its owner reads as though it were a mark of the trip, so binning it leaves the trip exactly as it was. … readWhat Is a Souvenir
Other people’s surprise can become evidence that our own expectation has missed something, but borrowed attention becomes judgment only when we inspect the signal ourselves. … readThe Echo Attention Borrows
AI is the largest bet ever placed on a predictable world, and it will win everywhere the world is merely complicated. Chaos is the guarantee it cannot win everywhere: there is a floor under surprise, and the floor is where you live. … readThe Surprise Floor
A lullaby is ordinarily a soft song that sends a child to sleep. Read against the foundation it is a tune together with a hearer’s record of it, made again each night until it is met at almost no size, which is why its ending reads as the largest mark of the run unless made in small steps, and why the verses after it has worked are measured by fidelity alone. … readWhat Is a Lullaby
Attention changes when a familiar reference point moves, because the same actual world is suddenly measured against a different expectation. … readThe Reference Point Attention Moves
A dare is ordinarily a push from other people toward something you would not do alone. Read against the foundation it is someone’s prediction of you, said aloud: it names a condition the act already stood on, it is a record the dared person reads at the size of that prediction, and the response stays with them. … readWhat Is a Dare
An invitation becomes attention-worthy when it opens a future the day had not yet made room for. … readThe Invitation Attention Grows
A bluff is ordinarily a lie about your hand, told well enough to be believed. Read against the foundation, it is a relation between a mark and a holding settled before anyone spoke, and for the one reading it can be closed only by a record of that holding, which a bluff that works does not produce. … readWhat Is a Bluff