Entrepreneur
When an AI agent fills an unbranded request, the default becomes the new eye-level shelf, and it will be sold. The nuance is in what is really being sold, what limits the price, and who should collect it. … readWho Gets Paid for Your Indifference?
Brands were invented to get past the clerk who chose for you. AI agents put that clerk back behind the counter, and DoorDash’s $17 billion deal for Instacart bought the counter. In 2030 it launches three brands of its own. … readThe Clerk Is Back: DoorDash Becomes a Food Brand in 2030
Good services do not automatically produce a dependable life. Lusser’s Law shows why the real value of a connected bundle lies in protecting an intention across every required step and handoff. … readThe Intention Has to Survive
The power of an integrated bundle comes from carrying a person’s purpose across services, so that each useful action prepares the conditions for the next. The promise is an environment in which more intentions can become real. … readWhere Intention Becomes Real
A future in which 1.4 billion people buy a monthly bundle of extraordinary capabilities could create a new class divide: those surrounded by a powerful system, and those expected to compete without it. … readThe Subscription Class
I predict SpaceX will sell a $500 monthly subscription that combines home internet, mobile service, AI, Cybercab transportation, and access to cafés and gyms. The product will feel like a utility bill for participating in everyday life. … readThe $500 SpaceX Utility Bill