The Wilderness

40 days in the wilderness. No one to call my name. Alone with with my own thoughts. I get to know me. I know that’s not me. The me I think is me is not the real me. At the beginning me and I are at odds. Me is judging I or am I judging me. Clarity doesn’t come until day 38. Maybe I’m a slow learner. Maybe it just takes that long. I am. Loneliness transforms into Aloneness. I must return. I don’t want to return. I like the wilderness now. Where i must go is busy, busy, busy! Noisy! Full of leaf blowers, pie holes, and fast cars. But it is my home. Not the wilderness.

Author: John Rector

John Rector is a Charleston-based entrepreneur, author, and AI strategist. He co-founded E2open, the supply-chain software company acquired for $2.1 billion in 2025, and in 2026 opened Charleston AI, a 3,000-square-foot lab that helps people and organizations understand and use artificial intelligence. He is the creator of The Reality Equation — a lecture series, book, and curriculum exploring attention, prediction, and how reality is experienced — and the author of more than two dozen books. He writes and speaks widely on artificial intelligence, attention, and the future of human work.

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