By accident, social media changed the rules for fundraising.  Most of you are unaware of this fact.  You will notice in a few years when you remember this blog post.  You will say “Shit!  He was right”  I know!! it will hurt.  I hate being right myself.

Non Profit ConceptAnyway, turns out rather broke or rich we all have big hearts.  We all love to give.  It’s kinda inherent in our DNA.

Raise money the new way.  Make ME your hero. Make it about ME!  Not your cancer, not your event, not your cause but ME!  Your “audience of 1” is critical to your success.  Design empathy into your fund raising processes.

 

If you need help, feel free to contact me.

Written by John Rector

His original works (videos, images and blog posts) are seen by millions of social media users daily. John Rector is the President at Social Media Target, LLC. He is the co-founder of E2OPEN. At IBM, he implemented Supply Chain Management (SCM) solutions at the top 50 electronics companies in Asia, The Americas and Europe. He is the winner of six Golden Circles.

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