Fundraising in 2015

By accident, social media changed the rules for fundraising.  Most of you are unaware of this fact.  You will notice in a few years when you remember this blog post.  You will say “Shit!  He was right”  I know!! it will hurt.  I hate being right myself.

Non Profit ConceptAnyway, turns out rather broke or rich we all have big hearts.  We all love to give.  It’s kinda inherent in our DNA.

Raise money the new way.  Make ME your hero. Make it about ME!  Not your cancer, not your event, not your cause but ME!  Your “audience of 1” is critical to your success.  Design empathy into your fund raising processes.

 

If you need help, feel free to contact me.

Author: John Rector

John Rector is a Charleston-based entrepreneur, author, and AI strategist. He co-founded E2open, the supply-chain software company acquired for $2.1 billion in 2025, and in 2026 opened Charleston AI, a 3,000-square-foot lab that helps people and organizations understand and use artificial intelligence. He is the creator of The Reality Equation — a lecture series, book, and curriculum exploring attention, prediction, and how reality is experienced — and the author of more than two dozen books. He writes and speaks widely on artificial intelligence, attention, and the future of human work.

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