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Fundraising in 2015

By accident, social media changed the rules for fundraising.  Most of you are unaware of this fact.  You will notice in a few years when you remember this blog post.  You will say “Shit!  He was right”  I know!! it will hurt.  I hate being right myself.

Non Profit ConceptAnyway, turns out rather broke or rich we all have big hearts.  We all love to give.  It’s kinda inherent in our DNA.

Raise money the new way.  Make ME your hero. Make it about ME!  Not your cancer, not your event, not your cause but ME!  Your “audience of 1” is critical to your success.  Design empathy into your fund raising processes.

 

If you need help, feel free to contact me.

Author: John Rector

John Rector owns, operates, implements, consults, and teaches. He is the IBM executive that co-founded the world renowned E2open and Social Media Target. He is a co-owner of Rainbow Packaging Corporation. He owns Mind Media Group. He implements Shopify software solutions for other businesses. He teaches a weekly workshop at his office in Mt. Pleasant, SC, USA. He consults with business professionals on an hourly or monthly basis. He currently resides in Charleston, SC.

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