Entrepreneur
Dead reckoning compounds error until an observation resets it, and AI just handed everyone a crew that sails for days on a single reading of your intent. The scarce skill is no longer steering the work. It is taking the fix. … readTime Since Last Fix
When buyers cannot tell good from bad, Akerlof showed in 1970, the market does not fill with junk — it empties. AI has stripped the warranty that effort used to stamp on every written word, and the markets that ran on unsigned text are about to learn what used cars already knew. … readThe Warranty on Words
AI has collapsed the cost of everything that looks like a history — polish, depth, volume. The one input it cannot manufacture is elapsed, witnessed time, because trust was never persuaded into anyone: it was trained, one encounter at a time, on the other person’s clock. … readTrust Keeps Its Own Clock
Absorption leaves one encounter with human attention: the exception. When an absorbed matter has to come back, the return should cost the person one decision, and that moment is where a business is still seen. … readWhen the Matter Comes Back
A customer can stop looking at your business without ceasing to be your customer. Absorption changes the rules: the outcome must be maintained while the person’s attention participates elsewhere. … readServe the Customer Who Is Not Looking
A worthy subject can arrive unworthily. The importance of your message does not establish that this moment belongs to it; timing belongs to the person whose life you are entering. … readWorthy of Their Attention: Timing
Capturing attention and being worthy of it are different achievements. The recipient decides what an interruption leaves behind in the relationship. … readWorthy of Their Attention
Business becomes visible when the same activity carries an agreed obligation between people whose personal relationship cannot be taken for granted. … readBusiness Begins with Strangers and Money
In a Pay After economy sellers go first, and they choose whom to go first for. The pre-approved list becomes the most valuable place a person can stand: status stops saying you can pay and starts saying you will. … readThe Great Customer
Pay Before prices a hope; Pay After prices a fact. Twelve far-out predictions about what happens to advertising, the billable hour, GDP, honesty and trust when the whole economy learns to pay after, the way workers always have. … readA Pay After World