Entrepreneur
Eight Asian ecosystems and four American ones will compete for more of each verified human’s wallet. Their expanding subscriptions will reshape industries, investment, cities, and the choices people carry across borders. … readThe Dirty Dozen
A company will bundle useful services to capture more of one verified human’s wallet. That simple commercial maneuver will reorganize production, personal independence, public agreements, and politics. … readThe Bundled Economy
Inside a bundle you never see the price of plywood, tires or insurance fall, so real deflation arrives in the dark. Whether it reaches you depends on one right: leaving, with your AI’s memory and skills, whenever you want. … readCheaper Every Christmas
Whoever pays when a thing breaks decides how long it lasts. When the company owns everything and pays for every failure, planned obsolescence flips into planned durability, and things are built to last. … readBuilt to Last
A company can get worse by exactly as much as it costs you to leave. In a world where you subscribe to your whole life, portability is the one rule that matters: how the door works, the principles that keep it open, and what to do about it. … readRegulate the Door
A father in Ohio, a daughter who prices a billion lives, a grandson with no keys to inherit, and twelve companies that became the economy without a vote. The own-nothing series, told as a short novel. … readThe Last Deed
Once the plans are everywhere, a dozen companies are the economy. Break them up or run them by rule and the machine does not stop, it moves: Atlas shrugs by building the next factory somewhere else. … readIf Atlas Shrugs
Nobody will vote for a world where you own nothing. We will take the deal in front of us, the way we took the smartphone, and a new order will emerge from free choices alone: communism’s Trojan horse, built entirely out of capitalism. … readThe Trojan Horse
At full vertical integration, Musk’s three plans, Essential, Living and Health, cost $85 to $500 a person a month to supply, self-insured. A billion people come to $3.5 to $6 trillion a year, and the subscription’s margin carries the half who pay nothing. … readFeeding the Machine
When you own nothing, nothing holds you. Every bundle must win you again each month, your own AI casts the vote, and competition shows up as more services at the same price. … readThe Monthly Election