Entrepreneur
“It worked” sounds like a verdict on the work. Derived from the foundation’s fidelity result, it is two readings in one sentence: the outcome against what you expected, said of a mark that answers to what it is for. Results speak for themselves, and only for themselves; the outcome trains your forecast, not your reading of the work. … readWhat Is “It Worked”
Your first customer is not paying for effort but for something to become true, and the past-tense verb is how you see it. As AI makes artifacts cheap, the value moves to verbs that need someone else’s yes: signed, shipped, paid, renewed. … readLook for the Past-Tense Verb
Graduating into the AI economy, your first move is not starting a company. It is finding Customer Number One, letting them finance your development, and bringing your own AI coworker who walks out the door with you. … readYour First Customer
A state describes what is true; an outcome is the realized transition from what was true before to what became true afterward. The arrow preserves what the endpoint leaves out. … readThe Outcome Is the Arrow
An artifact records or supports a change; an outcome is what the action brings about. The deeper question is who carries an intention through to the state that establishes completion. … readOutcomes Are State Changes