Dark cover with the title The Demand Side of Surprise in serif type, the subtitle about attention and curiosity as fees, and a large faint question mark in the lower right corner.

The Demand Side of Surprise

The Reality Equation has priced surprise as something that happens to you. Curiosity is the other side of the market: a purchase order for surprise — an expectation carried, on purpose, to the place where it is most likely to break. As the stack absorbs the ambient supply, the only updates left are the ones you commission. … Continue readingThe Demand Side of Surprise